How to Improve Instagram Marketing for Your Business
If you’ve been in business long or have researched the market, you know that social media platforms can be effective tools for marketing products and services. After all, nearly 72% of Americans use social media every day.
However, if you don’t know how to run your Instagram account, it might be difficult to get the desired results. You may fail to achieve the visibility for your brand that you need to increase your sales.
We’re here to help. Keep reading for our top tips on how to improve Instagram marketing for your business.
Post Regularly
First, understand that the Instagram algorithm rewards those who regularly use and engage on the app. This shows Instagram that you’re not just using the platform to market your business and make money (even though that’s what most business owners do).
Therefore, part of your Instagram marketing strategy should include using the app and engaging with others for at least 20 or 30 minutes before and after you post. This includes liking, commenting, and sharing other people’s content.
Use the Right Hashtags
To improve Instagram marketing efficacy, you must also learn how to use the right hashtags for your niche and industry. For example, if you’re trying to gain exposure for your art, there are countless hashtags you should be using.
However, using basic hashtags like “art” which are in millions of other posts won’t help. Your post will get lost in a sea of other “art” hashtags. Refine your hashtags for more specific searches with fewer occurrences
Finally, don’t use the same hashtags in the same order every time. This will make your account look automated or like an AI account. The Instagram algorithm doesn’t like that, either.
Create Unity in Your Feed
Next, think about your branding while marketing with Instagram. Highly successful influencers use the same style of photos and videos for all their content. This helps users distinguish them from other accounts while scrolling their feed or through the explore page.
You need to create the same type of unity for your page. This includes angles, types of photos, styling, filters, etc. Consumers should be able to spot your brand easily. The more brand awareness you have, the easier it will be to get free Instagram likes.
Reach Out to Instagram Influencers
Finally, to improve Instagram marketing for your business, consider working with influencers who have a larger following than you do. This can be a great way to get out in front of new audiences, promote your products, and increase your visibility.
Just make sure the influencer is one who aligns with your brand and vise versa. You can pay the influencer for each post, story, or reel in which they promote your brand. You can also trade exposure for products and services.
Looking for More Tips on How to Improve Instagram Marketing?
As you can see, there’s a lot to consider when looking for ways to improve Instagram marketing. It’s kind of like playing chess and trying to outsmart your opponent.
If you need more help with social media marketing, we’re here for you. Our blog was created to make digital marketing simpler for small business owners and entrepreneurs like you. Check out some of our other articles to find the latest Instagram features, business advice, and more digital marketing tips.
