Web portals or web-based platforms provide important information about your business and services. Many of your customers would expect you to have it. It is necessary to have one in order to remain competitive.

What are Web Portals?

Portals gather information from various sources and put it in a single user interface and present to the user what is most relevant to them from their context. Portals have made content availability very easy. Users can access vast amount of information through these content hubs created by humans. The following are a few examples of web portals.

Workplace portals
Patient portals
Government portals
Student portals
Vendor portals

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Benefits of Web Portals

The obvious benefits of web portals include the satisfaction of users, better access to information, and user log-in statistics. Other commercial benefits are following:

Better decision making
Improved communication leading to better relationship with customer
Licensing options that are scalable
Reduction and removal of the need to back office administration

Popular Types Portals

B2B portals

These portals basically deal with services and products that are a bit expensive. They bring together all types of buyers, suppliers, and vendors as they include a buyer-owned portal, independent marketplaces, and supplier-owned portals. There are no impulsive purchases in this portal. It requires more personalization. Purchasing becomes longer in this portal as it involves more participants.

B2C Portals

They are the common eCommerce platforms that are made with the purpose of creating a good buying experience. They attract the interest of customers in your products and or services and help in finalizing the purchase. It will be beneficial to allow customers to buy without registration. They can later decide to register with your encouragement.

Service Portals

A service portal also called a self-service portal that gathers information and functionality from multiple sources and present it to the user via a single interface to allow self-help. The common types of service portals are student portals, employee portals, customer portals and patient portals.

Partner Portals

Partner portals are made for businesses that like to sell through other channels. This portal helps create good relations with your partners and manages them. They can also prove helpful in convincing your partner to sell more of your products and or services.

Community Portals

These kind of portals are very useful for improving your brand visibility thus promoting them. Through them you can also find out what your customers think about your services and products. This information will help you make improvements.

You can create discussion boards and other such engagement activities, which will help you collect insightful information from your buyers.

eLearning Portals

More and more people are moving towards digital platforms for learning purposes each day. Many business can cut their costs on employee training by taking help from these platforms. Come up with text, audio and visual content for diverse learners and create ways to test their knowledge.

Conclusion

Web portals are becoming a necessity for businesses that want to be competitive. These single points of access of information have plenty of benefits. We discussed various types of portals here that are more common. But there are more of them. You can also opt for portals that are custom built. Many custom software development companies will offer you their services in this regard.