Steps To Rebrand Your Business Without Losing SEO Value
Rebranding a business can be both daunting and an exciting undertaking for anyone. On the one hand, this gives you an opportunity to adopt effective measures and enhance the visibility of your website. But, on the other hand, there is always the risk of losing the SEO value of a business and losing the hard-earned ranks on search results.
However, it does not always have to be that way as long as one can hire a reliable SEO partner such as and leverage effective steps to retain the rankings. Therefore, let’s check out these steps and ensure you rebrand your website without hampering the SEO value of your business.
Step 1: Do Not Change The Original Domain Name:
Changing your website’s domain name can have an adverse effect on your SERP rankings. This is because the domain name has all the SEO links you have acquired over the years. Therefore, you can try rebranding your website by changing the look or logo of the website instead of changing the URL.
Step 2: Evaluate The Existing Pages
Individual web pages and the website’s overall structure can play a crucial role in the SEO ranking of a website. Hence, before rebranding your business, you first need to determine the existing value of the content, URLs, and overall website structure. This can be done using tools such as the Google Search Console, as this will provide you with insights on different SEO KPIs of your website.
Step 3: Keep The Existing SEO Content That Adds Value To Your Website
Using SEO is not easy, and if you have content and web pages that contribute to your SEO ranking, leaving those pages and content alone would be wise. In addition, preserving these pieces of content and web pages is also important for the sake of the redirecting process. Therefore, feel free to make changes to the layout of the pages and sentences but leave the keywords and topics alone for retaining your SEO ranking.
Step 4: Set Up Redirects Wherever Needed
When it comes to rebranding a website, it is very important to set up redirect URLs. This can be very helpful for your business as it will help you retain or regain your original search engine rankings. You can seek assistance at www.performancelocal.com to set up 301 redirects to ensure both search engines and users are redirected to the new domain name from the old one. This will also help you redirect all the backlinks to the new domain.
Step 5: Evaluating The Mobile-Friendliness Of Your Domain
The final step is to evaluate the website’s mobile friendliness right after being rebranded. This is very important because most people now access the internet through their mobile phones, and even Google counts it as one of its ranking factors. Therefore, conduct extensive testing on your domain to determine its mobile-friendliness after being rebranded.
Final Thoughts
Rebranding a business is not as challenging as one might assume it to be. This undertaking can further be simplified by leveraging the competence of to ensure your SEO rankings remain unhindered throughout the process.
