How to manage Personal Information from Your Clients
When your customers provide you with their personal information, they expect a few things from you. First, that you don’t sell it to anyone else, and secondly that you don’t end-up abusing it, by being in constant communication through too many channels. Here are a few rules all companies should know, when it comes to communicating with their customers.
- Protect Yourself to protect Them
The internet can be a dangerous world. There is a large number of hackers that look to acquire personal information online, to resell them on the dark web. Therefore, you need to be extremely vigilant, when it comes to storing your customers data, whether they are simply contact information or data that possess financial values (credit card numbers, bank accounts, etc.). It starts with the web designer who is responsible for the creation of your website. If he or she doesn’t make sure that the github deposit is fully secured (the place where you store these informations), there could be a leak, and all your customers data would then be available online or to people that could use them wrongly.
- Make Sure that the Info provided is Correct
When you acquire personal information online, it doesn’t mean that it will always be true. Sometimes, in order to have access to some content, individuals give out false information. If you want to make sure that an e-mail is valid and secure, you can use an email checker. In a few seconds, you will know if you can add the mail to your list or not. This is also another way of making sure that your management of data is keeping your company safe, but your customers as well. Furthermore, it will guarantee that you don’t find your company considered as a spammer, which would see further mailings ending up in their junk mail.
- Use AI to maximize your Effort on Data collected
Today, the best way to utilize the information you receive from your clients, and the one you collect while they are on your site, is to have it go through and AI (Artificial Intelligence). It is the only way that you can cross all the info that you have, in a manner that will enable you to market directly to each of your customers, and therefore adapted to their own needs. The days of using only a global marketing strategy for all, have long gone by. Not only are you missing out on potential sales, if you do not use AI capacities, but you also risk losing customers who expect to be treated in a more personal way than before.
Personal information is a very delicate matter that should be treated as such. Otherwise, any leak that may happen, will place your company in danger. The cost of finding your company on the path of a hacker, without being protected, could be the closure of you firm. Therefore, take all the precautionary measures needed, in order to guarantee the privacy of all data collected on your website and through any other digital means.
