Facebook Ad Disapproved? Things to Avoid to Keep Your Facebook Ads Running
Imagine having your Facebook Ads running smoothly, reaching your target audience, and getting conversions and sales. Well, it is the dream of every advertiser but it cannot be achieved in just one sitting. There is a lot of work happening behind the scenes to meet the goals you’ve set for your Facebook Ad campaign.
A disapproved Facebook ad is the biggest hindrance every marketer has to encounter with their campaign, preventing them to achieve the sales they forecasted to get. But this problem can be avoided if the campaign is properly implemented with adherence to the Facebook Ads Policy.
In this article, we will give you a short guide on things you need to avoid and things you need to keep in mind when setting up your ad campaign.
What to Avoid In When Setting Up Facebook Ad Campaigns
1. Setting the Wrong Objective
There are 11 different objectives on Facebook to choose from for your ad campaign and this is where most advertisers make mistakes — not choosing the right object.
You should understand that each objective is designed for a particular goal for your campaign. You need to know first the goal of your campaign. Be it about generating leads, brand awareness, traffic, or sales.
When you properly set the objective that meets your goal, you will get the result that you want. You will end up saving yourself from running a campaign that never converts.
2. Using Unappealing Content and Creatives
The texts and images used for your ads are big factors in how your ad campaign performs. If your copy and creatives are pleasing enough to catch the attention of your target audience, then great! At least you made something right.
But the longer your ad campaign runs, the more your audience gets tired of seeing your content, so you better catch up and update your ad assets at least twice a month.
You can tell that your audience is getting used to or tired of your ad creatives when you start recording a rise in your costs, a decrease in frequency, clicks, and conversions.
3. Spending too Much
Some advertisers are tempted to spend extra money on their ads when they find out something’s not working for the first time.
Yes, you will need a lot of budgets when running an ad campaign but that does not mean that you have to recklessly spend them all.
To effectively run your campaign, right from the start, you should bid an amount that is not too so you won’t be outbid by your competitors. When you start gathering comprehensive, good results from your campaign, you can now gradually increase the budget. Otherwise, pause your campaign if it is poorly performing.
4. Poor Targeting
Your ads are greatly affected by how you set your audience targeting. Some advertisers don’t know that targeting is everything and it takes a lot of thinking more than just clicking buttons on the Facebook ad dashboard.
Understanding your audience is the very first step when running an ad. You should ask yourself first who you are selling to. In addition, you should also know what their preferences are, their activities, and anything else related to the product or service that you offer.
Demographics, for one, is the most crucial determinant of the right audience targeting. You should understand that not all products are for everyone. Just like makeup is for girls and active sports for boys.
5. Not Doing A/B Testing
If you are doing A/B testing with your campaign, you’ll receive discouraging results. This process helps you determine which set of ad elements is more appealing to your target audience, more clicks gathered, more profitable, and performs better overall.
When doing an A/B test, you can try it by altering the CTA buttons, ad images, wordings on your ad copies, the time you’ve set, and your target audience.
Run Your Facebook Ads Campaign Effectively
There are a lot of reasons why your Facebook Ads are not getting any reach but avoiding the following mistakes listed above can make your ads run smoothly.
To properly manage your ad campaign, you can always tap your trusted Social Media Marketing Agency. Discuss them with your needs and preferences, set your goals, and together, you can achieve milestones with your adverts.
