Your investor relations strategy has to be light on its feet, ready to adapt to changes in the market and investor preferences as they happen in real-time.
That’s next to impossible when your team works with old tech.
Even if you aren’t experiencing annoying glitches today, outdated software can hold you back from responding accurately to rapidly changing situations. Its approach to investor relations is old-fashioned or siloed, or both.
But knowing you need to update your investor relations CRM software and knowing exactly what app to choose are two separate things. If you aren’t sure what CRM solution is the best, below you’ll find the features you should expect from this tech.
The top CRM tool can collect information from a variety of engagements to improve your understanding of investor sentiments and shareholder composition. Your IR analytics may consist of:
- Trading analytics
- Live and virtual events
- IR website traffic and downloads
- Market trends
- Capital flows
Collecting data from such a broad selection of sources can help you dial into any unusual trading patterns that indicate a growing number of activists in your shareholder base. Serving as an early warning system, a CRM tool helps you stay one step ahead of potentially hostile situations.
The best CRM tool consolidates investor data for ease of use. An all-in-one approach aggregates your investor relations intelligence into a single desktop program available via the cloud.
This kind of technology integrates analytics, monitoring tools, and relationship management functionality in one place.
Not only is monitoring easier this way, but reporting is, too. Your CRM software should make it easy to export activity so that you can relay vital info to your C-suite quickly.
Without a fully integrated CRM tool, your team wastes time hunting down investor relations intelligence scattered across several apps and servers. This kind of disorganized approach costs your dearly when you’re up against timely attitudes and trends, including activism and short selling.
Investors create a lot of valuable data that, when mined correctly, reveal insights into their intent to invest. They drop hints whenever they visit your IR site or attend an earnings call.
All that investor relations intelligence can easily cause your CRM software to bloat, so it’s crucial you find an app that streamlines user experience. Look for software with a clean, intuitive design, so you don’t have to invest months of training before putting all that investor relations intelligence to use.
While CRM software delivers insights that help you develop a winning strategy to retain current shareholders, it should also support lead generation.
Sophisticated IR tools come equipped with powerful AI to track and predict investor behavior. You can leverage this information to pursue investors who are poised to engage with your company.
If you want to refine your approach to targeting, it’s crucial you search for CRM software provided by an established IR service. This way, you can tap into the firm’s database of institutions and funds to help you understand your options.
Change of any kind can be intimidating, but it’s especially hard to handle when it affects your processes. This guide is here to help simplify the task ahead by narrowing down your options to software with these features.