VIDEO CONTENT FOR BUSINESSES: THE MOST COMMON TYPES
Forward-thinking businesses recognize that video content is being viewed in greater numbers than it has ever been. The figures are astounding. In the United States alone, 85 percent of Internet users consume video content on social networking, YouTube, TikTok, and business websites every month.
Organizations that do not use video content as part of their digital marketing are falling behind their competitors, to be honest. We’re frequently asked as a firm that specializes in video production for small businesses what the most popular forms of business video projects are.
What are the most interesting sorts of video content that people watch and enjoy? Most business video productions fall into two categories: marketing and internal/external communications, according to our research. Both of these should be factored into the digital marketing plan.
Below are two categories of types of video production, types that are related to communication and marketing videos. These lists can be utilized to assist and support you enable video creation and providing more of what your target audience is looking for.
WHAT ARE SOME OF THE VIDEO CONTENT TYPES THAT YOUR AUDIENCES WILL ENJOY?
Video Production for Marketing:
Live Stream videos
Allow your audience to engage live with you by educating them on the benefits of your products. It is a simple method for expanding your video library online.
Product Video
Customers should be informed about the advantages of your product, service, and new products. For marketing experts, the possibilities for these types of videos are boundless.
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Promotional video
Use branded video to demonstrate why your product stands out or to promote special bargains or offers. This is a fantastic approach to boost your video search engine optimization (search engine optimization).
Sales presentation video
How can you sell a “commodity” with a small sales force? Or is it a “big ticket” item that requires greater “attention” from the client? Create a video message to assist your customers to progress through the sales funnel and raise brand recognition.
Video testimonials or case studies
Who is the most effective spokesperson for your services or products? Clients from the past and present. Have you ever seen a product review on Amazon or another such site? At the heart of any video content, a marketing plan should be testimonials and case studies.
Training videos
instructing new customers on how to utilize or use your service or product. Consider making a FAQ video, an installation video, or a landing page video. This form of content creation might relieve stress on other teams in your organization. If customers can discover FAQ answers on your social networks, for example, customer service may receive fewer calls.
Explainer video
“video business card”, or “about us”video This video, which is frequently shared on social media and your website, describes who you are, what you do, and who you serve. Videos are quite crucial for any content strategy plan, and they are becoming a larger part of internet traffic.
Advertisements
(sometimes known as “spots”)- the standard video ad that appears on your favorite television show. This can be broadcast also on localized cable television and other digital channels to reach a large audience, not only on local TV stations. It may frequently be “tagged” for local companies, allowing you to create a national commercial that is specific to your area.
Video for a Trade Show
Gather client interviews for future marketing use or make a video to utilize in your booth. It can be done with “open” captions so that even in noisy large venues, viewers can read the messages. This is a simple technique to increase the number of people who enter your marketing funnel.
New video implementation is a crucial element in our marketing clients’ video marketing strategies. It’s equally important for communication departments, but it’s less well-known. How does a communications department, on the other hand, employ video content?
Recruiting fresh talent, teaching your personnel on safety or new procedures, and communicating new benefits to your workforce are three simple examples.
Onboarding videos
Introduce new hires to your company’s policies/procedures. culture, benefits. By removing them from routine work. it helps to save time for workers to focus on more vital activities. To help recruit more talented applicants, these can be published as a social media video.
Internal Training videos
Is it necessary for employees to understand your procedures, policies, and the details of their jobs? The video content messaging is repeatable and consistent thus, the video training frees up time for your employees to focus on other important activities.
Video on corporate culture and recruitment
Why your company is considered a great workplace? Do you need to hire people quickly or recruit college graduates? To be competitive in attracting the best prospects, share this on your social media networks.
Video testimonials or case studies
Talk about the advantages of working for your organization with your staff. To share with others, take note of what makes your firm successful. And that kind of content is ideal for social media sharing.
Live stream video
Do you have staff spread across the state, country, or perhaps the world? At the same time, keep them informed about upcoming events, company status, and new possibilities. So that people in the field could ask questions, we frequently create them as a live stream interactive video.
Safety (Employee and Visitor) video
Companies regularly emphasize the safety of their staff, but guest training is rarely mentioned. We create content so that your guests and staff know what to do in the event of an emergency.
Videos about Investor Relations
Are you a publicly-traded company or do you have investors? Demonstrate to your viewers what a spectacular job you’ve accomplished, whatever you’re engaged in, and how satisfied your personnel is. Such videos are normally posted on a custom landing page on the website of your company.
A video production agency in Dubai, Prism Digital’s most popular corporate video projects are listed in this post. The various kinds of video production requests we receive from clients never cease to amaze us.
There are many more video project kinds utilized in business than the ones listed above. They can be used in a variety of ways depending on the type of video material you create.
Once you’ve created a video, you can use it in your video marketing in a variety of ways.
Marketing and communications departments, for example, can utilize explainer videos. Use the video on your website, on job boards, at trade exhibits, in e-blasts, in all of your video marketing activities, and at staff recruitment events. Your business will get the most out of your video production investment if you use it in a variety of ways.
Businesses should not be intimidated by the prospect of releasing fresh video content. It is not an excuse to be a bystander. People want to be entertained, inspired, and informed, therefore video marketers should provide more of that! This is all about understanding what types of video content viewers love to watch and then creating more of it.
Prism Digital, the best online video production agency in Dubai, uses a methodical approach to offer the best outcomes for your company. Our video and content production team brings together all of their creative ideas to produce extraordinary results.
Many customers frequently know they would like to use video, but they are unsure how to do so. We thrive at this by assisting our customers in developing their ideas so that we can create video content for businesses that surpasses their expectations.
Do you have any suggestions or questions about the kinds of video productions you should be working on? Prism Digital, atop a corporate video production company, can assist you in producing a high-quality video that gets results, so contact us to learn more. Do you have any questions regarding the different sorts of video production services we offer? To achieve your corporate video production objectives, give us a call and we’ll be happy to discuss how we can assist you.
