Social Media Traction: What Posts Produce Results?

Establishing your brand without a social media profile makes no sense nowadays. A 2020 statistics about global digitalisation revealed that in Australia alone, 85% of the population have active social media accounts. This data shows that companies have vast opportunities in social media to increase brand awareness. Also, people intuitively look for a particular business’ online presence to confirm its credibility.

Content from your brand’s social media channel is what’s dictating your audience growth. To yield positive results, you must design each of your posts that will demonstrate engagement and reputation. Engagement means hooking the on-lookers and making them your audience – or customers if you are promoting a product or service. Subsequently, reputation is what’s causing your audience to stick. Imagine your one-time customers becoming your lifelong supporters and walking advertisements for your company.

Reputation

Building your credibility is the foundation of any business. Before the digital age, a brand grows through word of mouth and referrals. It’s still useful, however, a whole different phenomenon is happening on the internet. Every piece of information is swift. A simple review of your business can be its catalyst of growth or decline. But with a strong reputation, it will be hard to tear down your brand’s name.

Karina Wolfin, a rent-to-own laptop and gadget distributor at Direct Appliance Rentals sums up the effect of a resilient reputation of a business. She says, “Trust from the customers is the ultimate return you can receive from them. Capitalize the power of reputation by making sure each of your social media activities aligns with authenticity. Never risk your business’ image with black-hat tactics and racing with your competitors in engaging the audience by overlooking the facts and figures on your posts. Credibility is a long-term game, so be patient with the results.”

Engagement

To engage the consumers, you generally need three things: highly visual design, a simplified message, and relevant subjects or stories to share.

Design. Posting without visuals is becoming a wrong move for social media marketing. This is no surprise because it’s been established that visual information is processed 60,000 times faster than text. Make sure to vary your posts with different visually pleasing formats like images, charts, infographics, light animation, or videos that resonate with your message.

Consumers will be more likely to remember your product, service, or performance when you incorporate the same themes throughout your promotional items and stories. You can hire or consult a creative agency to guide you in strategizing your digital marketing needs. They have working systems and proven tactics to advance your audience growth organically.

Message. A simplified message means not making a wall of texts that is burdensome to read. Post a concise, readable but enthusiastic message. Whether it’s short or long-form content, the important thing is for it to evoke a powerful emotion after your followers read it.

Relevance. Your posts must be relevant at all times. This means you or your marketer is up to date in recent significant events in your industry, country, or the world. However, novelty and relevance are not the opposite. Make the trending stories your own. Unique perspectives are always present in every news – find it, and appropriately incorporate it with your posts.

Now you know that engaging your audience is not enough and reputation is the name of the game, the smartest move you can make is to work with reputable specialists.