Best Practices for Running Multiple Shopify Stores
Doing just one thing never seems enough! There is always an underlying desire to have multiple businesses up and running.
Shopify has become one of the leading e-commerce platforms in the world, providing a comprehensive suite of tools for businesses of all sizes to build, manage, and grow their online stores. Once you have figured out things with a single Shopify store, having various businesses of the same sort makes sense.
However, running multiple Shopify Stores can be overwhelming. You can Hire Shopify Experts to help you set up your online store.
A Shopify store can prove to be very beneficial for your business. Shopify provides a range of features and integrations that can help businesses with their operations and improve their sales. For instance, Shopify’s inventory management system allows businesses to track their stock levels in real time. At the same time, its powerful analytics tools enable them to track sales, customer behavior, and other metrics to make data-driven decisions.
What are the benefits of running multiple Shopify stores?
International Reach
Business owners make the biggest mistake when they start selling internationally; they presume that the audience everywhere is looking for the same products or will purchase the same products as people in their country.
This isn’t exactly the correct method. Before entering the International market, one must analyze consumer behavior, shopping habits, Lifestyle differences, and every other thing that one thinks can affect your shoppers’ mindset.
Setting up a different store for each country can help you better understand the local behavior of the customers, ultimately resulting in the setting up of multiple Shopify stores and establishing your presence globally.
Industry-Based Audience Targeting
When you have a Shopify store that offers various products from different industries, you might want to create separate stores for different segments. This is especially true if you have a very specific niche. For example, if you sell products for women who love to travel, creating another store dedicated entirely to that customer segment makes sense.
You can also choose to put every product in a subdomain category under a parent domain to have all your products well managed and monitored.
What are the Best Practices for running multiple Shopify stores?
Consolidate your customer support
If they originate from distinct routes, numerous inquiries from numerous Shopify stores can swiftly cause numerous issues.
Your team can access questions from a single location using a consolidated customer support system, ensuring no support tickets are ignored.
Using data and analytics to uncover opportunities
Using Shopify’s multi-store strategy to sell is wonderful since you can use the statistics of each site to identify unexplored niches.
Use Google Analytics and other technologies to learn more about the customers who visit your store. When you’ve finished, you’ll be able to view the demographics of your primary audience and ascertain whether you’re well-liked by a certain group. After you have this knowledge, you can decide whether it would be beneficial to refocus your store or open another Shopify site to target this demographic.
SEO Optimization
You must consider the SEO of each store to ensure that your Shopify multi-stores are receiving the maximum exposure.
Using free tools like Ubersuggest, compile a list of relevant, high-ranking keywords, then use them as landing pages on all of your websites:
- Headings
- Meta-titles
- ALT descriptions for images
However, this must be a constant activity to keep ahead of the competition. Also, watch out for cannibalizing your keywords by using them to target several stores. You can Hire Shopify Experts to guide you with SEO optimization on all your Shopify platforms.
Real-Time Inventory
You may keep track of your inventory with real-time inventory management systems to ensure you always have enough to satisfy your customers’ demands. Doing this can avoid running out of stock or having customers pay for unavailable goods.
Why choose Shopify over any other store?
Shopify is easy to use and does not require any technical expertise. The platform has an intuitive user interface allowing users to easily set up their store, add products, and manage their inventory. Shopify also provides a wide range of templates and themes, making it easy for businesses to create a professional-looking online store without investing in a web developer or designer.
Shopify is highly customizable, allowing businesses to create a unique brand experience for their customers. Shopify provides various customization options, including customizing the design and layout of the store, adding custom functionality with apps and integrations, and creating a unique checkout process that aligns with the brand’s values.
It is a scalable platform that can grow with a business. Whether a business is just starting or has already achieved significant growth, Shopify can accommodate the needs of the business. The platform provides a range of pricing plans and features, allowing businesses to upgrade or downgrade their plan as their needs change.
Shopify is the right choice for businesses looking to establish an online presence or enhance their online store. With its ease of use, customization options, and scalability, Shopify provides businesses with everything they need to create a successful eCommerce store.
Use a tool like ShipStation or Shipwire for shipping
Shipwire is a website that allows you to ship items from your Shopify store, and it integrates with other online retailers like Amazon, eBay, and Etsy. It’s free to start using the service and has built-in tracking tools that make it easy to keep track of orders.
Create a wholesale account on Amazon Seller Central (ASIN)
This will allow you to link directly from Shopify to Amazon so that customers who have a product in their cart can buy it directly from you instead of going through another retailer as they would if they were doing business with you directly.
Create a Google Analytics account
You can create a google analytics account by linking Shopify’s analytics page with your Google Analytics account (you can do this through Google Webmaster Tools). This will help you get an insight into what products are selling well so that you can focus on these areas in the future. Hire Shopify Experts to make your Shopify store management easier!
Wrapping Up
Having multiple Shopify stores is a great way to expand your business, but it has plenty of challenges. There are multiple things that should be done for multiple Shopify stores to run smoothly, from setting up different email accounts and invoices to ensuring your products are stocked and ready for sale. You can use our Shopify Development services to complete everything under a single umbrella.
