When there is any discussion about social media, nothing tops the charts like Instagram. It is the most popular social media platform in the world, with millions of active user profiles. This photo-sharing site is a staple among the young crowd. You will be amazed to know that business enterprises are using Instagram as a digital marketing tool to reach the broader internet marketplace. However, when it comes to using Instagram for business purposes, there are certain specificities that you need to keep in mind. Remember that it is quite different from maintaining a simple social profile.

If you are looking to utilize Instagram the right way, you need to read through the following section. Keep in mind that when it comes to growing the number of followers, and user interactions, including likes, comments, and shares, then there are a few key points that you need to consider and act on. It is vital to understand that Instagram works on popularity. Therefore, the more user interactions for your page, the better it is for the account’s overall visibility. Every post that gets an enormous amount of likes and comments, your page, and in turn, your venture grabs more eyeballs.

Consistency of posts

The best way to ensure a continuous sphere of influence is that consistent posting is vital as far as the followers are concerned. Keep in mind that you are making users expect your posts at a particular hour of the day with consistent posting. It will lead to more likes, comments, and obviously, followers in the long run. Additionally, remember that the Instagram algorithm will always put the latest posts at the top of the SERP. Therefore it makes a lot of sense to regularize your posting schedule to generate more traction and gain popularity.

The live video and story feature

Instagram is predominantly a photo-sharing site, but that doesn’t mean it is a one-trick pony. The live video and story feature is a relatively new addition to the Insta platform, but it has become an instant hit. Brands and firms regularly use features like these in various creative ways to create awareness about their services, programs, or just for a bit of fun engagement through behind-the-scenes footages. Don’t forget about the live video chat sessions, which boosts your presence like nothing else in the online world.

Research hashtags before using

Hashtags are identifiers that allow Instagram to categorize posts. Remember that hashtags enable users to search for the relevant content from the Instagram repository that consists of millions of images. This is why it is vital to research the relevant hashtags before making the mistake of using generic ones. Remember that there is nothing wrong with the generic tags. However, since these are the common ones, your post will likely get lost among the thousands of others. Hashtags are a vital tool when it comes to boosting user engagement. However, remember not spam the space with too many hashtags, which makes a post look amateurish.

User-generated input sharing to boost PR

Instagram is not without its fair share of PR opportunities. Keep in mind that on the way to the top, you will accumulate a lot of followers. If you cannot buy authentic followers from a reputable third-party service like the Storm likes. Whatever is the scenario, it is vital to give back to the followers. If you can show your followers that you value their opinion, you will create a permanent loyalty bond. Always make sure to share user-generated content acknowledging your followers.

Like others’ posts

Instagram or any social media handle, for that matter, is a two-way street. You interact with others’ posts, and you will often find interactions from similar accounts on your page. Remember that this reciprocation is not a behavioral trait but is actively followed and maintained by social media influencers and brands, almost like an etiquette of practice. It also doubles up as an excellent PR campaign. Therefore, make the liking of others’ posts a business goal.

Gifts, gifts, and more gifts

According to a recent survey, the best way to drive engagement numbers is through competitions, giveaways, and gifts. Make sure you are creating a unique contest on your platform with the chance of winning exciting prizes and offers. This is arguably the most subtle yet effective way to boost your social media page’s incoming traffic numbers.

Use filters and other features

Social media is all about the number of followers, likes, and other forms of user engagement. That is why you will always find active Insta users trying to better their previous post by selecting/clicking compelling images as a part of the overall strategy. Several tools, including filters and similar features available on-site, allow you to polish your pictures before posting. Features like location tags can also increase posts’ visibility by making them available to the relevant crowd.

Call-to-action

Alongside the hashtags, there is another vital feature that you can leverage with your posts, known as the call-to-action. This feature can be used in conjunction with the hashtags so that your posts do not look tag heavy. With the call-to-action function, you can hyperlink your official site, company domain landing page, or e-commerce page in case of special offers and discounts. If you are running a separate blog page, then you can divert traffic to that as well. CTAs are another way of improving the engagement of your social media profiles.

Keep in mind it is all about the regular posts. With that in mind, you can leverage online tools that will allow you to schedule and automate your posts to the week’s exact day and time. If you look through Instagram closely, you will find several analytical tools for your benefit if you are running a business account. Analytics will allow you to gain insights regarding posts that tend to do well and post times that procure the highest interactions. Use all the features to your benefit and build a successful venture.