7 Tips for Good Email Subject
Writing relevant email headlines is important to get people to read what you have to say. If you make a mistake, the open rate will actually be very low. People need to Email subject lines, open your email and read the contents to get value. So here are 7 tips to help you come up with powerful and effective email headlines …
Tip 1: Shorten the line length. I played around with the subject length and concluded that the longer the subject, the less effective it was when it came to email open rates.
Here’s what I found: The ideal subject length is 2-5 words. There are five words at the top of the subject line length. If possible, using 4 words instead of 5 tends to be more effective.
In fact, a subject length of only two words is often the most effective way to increase email open rates.
Tip 2: Use lowercase letters instead of uppercase letters. This may seem pretty strange, but if you use uppercase letters in the subject, many readers just seem to scan it.
Most people are in a hurry online, so their attention is very short. However, for some reason, subjects that do not start with or are completely lowercase are opened more often.
Tip 3: Use emphasis. Use this often. Fullcase one word in the subject. This adds stress and emphasis to the message you want the recipient to read.
Example: How to succeed …
This technique works and should be used when the opportunity arises.
Tip 4: Ask a question. When a question mark appears in the email heading of an email application, it tends to read the subject multiple times.
We humans pay more attention to the questions asked verbally and we answer them. The same thing happens with email questions.
Example: Do you need XYZ?
Questions usually require an answer.
Tip 5: Use numbers whenever possible. Using numbers in article headlines is a well-known way to raise reader interest and therefore readability. The same applies to the subject line of emails.
As with the article, use odd numbers instead of even numbers. This is a psychological thing that marketers have shown to work for many years. People who read the subject line, which provides many ideas and hints about the solution to the problem, usually open and read those emails.
Here is an example: 7 ways …
Tip 6: Use emoji to add personality. Friendly emojis often get a lot of attention, resulting in an email being opened.
While this new technology can be beneficial, it can also be harmful if not used properly. Emojis aren’t suitable for all kinds of businesses, but they are useful for B2B communication between you and the clients you are familiar with.
Choose the emoji that suits your particular email. The image must be meaningful to the business, placed in the context of the content being sent, and not exaggerated. If you follow this path, you can create a positive image and increase the open rate of emails.
Tip 7: Use the recipient’s name in the subject line. This tip is probably the most important. Simply add the recipient’s name to the subject and the open rate will skyrocket.
If your name appears in the subject line of the email, read the headline multiple times. They open emails only if they are interested.
If you’re using an email service provider for your email campaign, you’ll know the shortcode to use for the recipient’s name. You should be getting the recipient’s name from the “sign-up form” on the squeeze page or elsewhere. That way, you can replace the name of the recipient of each email you create with a shortcode.
