5 Ways to Optimize Your User Experience

If your company isn’t taking full advantage of the digital medium for both advertising, transactions, and more, you’re going to sink into the sea of mediocrity. One of the best ways to avoid this fate is to ensure that you create a website for your business and that the user experience on that site is top-notch.

But many companies don’t know how to improve UX (user experience) or lack the tools to do so. So what steps can you take to give your site the buff it needs?

Well, that’s where we come in. Here’s our list of the top 5 ways to optimize your user experience! Let’s start by focusing on visual design.

1. Use Powerful Imagery

When crafting the visual look of your site, you need to make sure it pops and grabs the user’s attention. Hiring a UX agency to help you use contrasting colors or blur certain images to re-direct where the viewer’s eye goes is a great way to do this.

You also need to make sure that the imagery and design of your site help convey who you are as a company. A business focused on ruthless efficiency and results will present itself differently than a business that wants to look casual and friendly.

2. Factor In the User Experience of Mobile Users

Another important step you need to take to improve your UX is making sure your site works on mobile devices. After all, studies conducted by Google showed that 61% of users would jump ship for another site if they clicked on a mobile site and it didn’t tell them what they needed to do right away.

To fix this, look online for tools like the Accelerated Motor Page application from Google. These will break your site down for mobile users to don’t have to swim through a cluttered interface. Editing image sizes and contrasting how they look on mobile vs. desktop will also help you here.

3. Keep Loading Times Down

If you clicked on a webpage and it didn’t load after 5 seconds, you’d want to backtrack and find somewhere else, right? The same applies to your website, which means you need to slash load times however possible.

Compressing images and using correct file types is a great way to do this. Going into the website code and removing all unneeded functions will also help the loading times.

4. Machine Learning Is Your Friend

A great way to learn where your UX needs work is to implement machine learning software into your website. This helps keep detailed notes of customer behavior, allowing you to cut what doesn’t work and deliver each visitor a more personal experience than before To learn more about Ml concepts, check out this Industry recognized Machine Learning Course.

You could also implement chatbots onto your site to let users get help faster without having to call a separate customer service line.

5. Ditch the Pop-Ups

It seems like easy advertising to make ads that slam up into the viewer’s face, refusing to go away until they take action. It turns out this ticks most customers off and is an easy way for them to get a bad impression of your site. Focus your advertising efforts instead on striking visuals and solid CTA’s (call-to-action) placed around your site.

A Clean Design For a New Age

So, now that you have our guide to the top 5 ways to improve user experience, what are your next steps? If you want to learn more about optimizing your business’s digital presence, make sure to check out the other articles on our blog!