5 Great Facts About Fashion in Gaming
Gaming and fashion continue converging in unexpected ways. Fashion and gaming make such a stylish combo! From sick character customizations to fly Louis V branding, we’ve got 5 radical facts about how these industries are joining forces. Get the exclusive as we break down the hottest collabs, trends, and cash money being made from your gaming obsession.
Character Customization
In video games, players can show themselves by changing how their game characters look. This helps them express themselves better. With better graphics, people who play games can now pick different looks for hair, skin tone, body shape, and clothes. This kind of personalization lets players make special characters that are different from others in the computer world. For some folks, making a perfect character is part of the enjoyment of playing.
Branded Skins
Major fashion brands have also jumped on the bandwagon of personalized skins and make-up in popular games. Fancy brands like Louis Vuitton, Balenciaga, and Gucci have made special things for games such as Fortnite, League of Legends, and 1000 Thieves. These things were rare. These virtual fashion collaborations in games are very unique and known in the real world. They connect strongly with players who enjoy games. Cheaper sports brands like Champion and Nike have also made gaming clothes and skins that are inspired by esports teams and the gaming world. As video games become more important in youth culture, clothing brands will probably see virtual clothing as a bigger way to connect with young people.
Collaborations between Fashion Brands and Game Developers
Collaborations between luxury brands and game developers enrich the experience through limited-edition in-game items and virtual fashion shows. Louis Vuitton and Riot Games collaborated on character skins and virtual fashion shows, while Balenciaga and Fortnite planned a collaboration called Balenciaga City, featuring skins and physical collections. They created skins resembling the luxury brand’s iconic products like hoodies, pants, and shoes. There was even a physical Balenciaga collection inspired by Fortnite designs and characters. These creative crossovers benefit both parties.
According to Cyberghost, the lines between virtual fashion and real fashion will continue to blur. Gaming’s impact will be seen in real-world clothing, and top brands will keep inserting themselves into video game worlds. It’s an ongoing cycle of inspiration and integration between these two industries.
Growth of Fashion in Online Gaming
Gen Z spends about $40 billion annually on skins and clothing for their video game avatars, and more than ten luxury fashion brands work with video games.
More than ten big fancy clothing brands such as Burberry, Ralph Lauren, and Tommy Hilfiger have agreements with games like Minecraft, Animal Crossing, and Roblox. Avon and Estee Lauder are also growing into digital makeup and beauty products.
Rise of Fashion Advertising in Gaming
Fashion brands use games to advertise and connect with young people on digital platforms by setting up branded stores, mini-games, dressing up avatars, and using popular figures to promote their products. For example, Gucci made a tennis game where their newest sneaker collection is the prize. Ralph Lauren made a digital showroom in Zepeto where people’s virtual pictures could wear winter clothing. These drive awareness and sales.
Conclusion
Fashion and games allow people to display lots of creativity and uniqueness with their cool avatar characters and logos. As fake worlds become real with AR and VR, expect lots of cool mixes. Send more ideas or thoughts if you have them! Peace out homies.
