4 Ecommerce Website Design Tips

Does your ecommerce website have a low bounce rate? Can the visitors decide what your business does within ten seconds of landing on your website? Can visitors easily navigate to the blog if they want to? If you’re answering ‘no’ to all these questions, it might be time to take a comprehensive look at how you’ve designed your ecommerce website.

But why is it crucial to have a well-designed website for your ecommerce business? A well-designed website allows you to connect with more customers, make a great first impression and sell more products. On the other hand, a poorly designed website can impact your website’s loading speed and user experience, forcing customers to leave immediately.

As a result, this makes it vital for you to focus on your website’s design. After all, the last thing you wish for is to spend time writing some excellent content for your website, only for it to get overlooked due to navigation issues, design flaws, or confusing layouts.

So, how can you improve your web design? Here are some practical website design tips.

Amp Up Your Site’s Visual Appeal

Did you know most people are more attracted to the elements of a website, like the graphical features, than its subject matter? In fact, around 50% to 80% of people measure the website’s reliability is centered on visuals, like images and layout, which makes visual appeal a crucial component in transforming visitors into customers.

Unsure how to improve your website’s visual appeal? Here’s how you can boost its visual appeal:

Use images: Images allow your visitors to imagine and visualize the products, resulting in high sales. You can use stock photos even if you don’t have the time or money to use original photographs. These pictures are not only readily available but can be budget-friendly.
Take advantage of color: Using color in your website design can help you increase conversions. However, choose colors relevant to your business and use colors that pass availability guidelines.

Make Navigation Simple

Are you thinking about why your ecommerce website needs to be easy to navigate? Websites that have straightforward and helpful navigation can make life simpler for your visitors, helping you increase your sales. Additionally, easy website navigation improves bounce rate, resulting in fewer visitors leaving your website before purchasing.

So, how can you ensure your website is simple to navigate? Take a look at these simple ways:

Provide some vertical navigation: if your website is long-scrolling, like a one-page site, consider using an anchor menu. With just a click, visitors can instantly jump to any part of the website. Besides that, you can consider the ‘back to top button, which allows visitors to go back to the top of the page no matter where they are on your website.
Divide groups. If your navigation includes various categories or sections, they must be distinctly defined. For instance, category headings can be split visually from the group.
Work on your footer: Your site’s footer is perhaps the last thing to be noticed on your website, and it’s a great idea to leave all of your essential links there. This can comprise your social media icons, contact information, and a short menu version.

Create a Flawless Checkout Page

Around 70% of people browse e-commerce sites, add products to their carts, and then abandon them. Do you know why that is? The complex checkout process, unexpected delivery costs, and the requirement to make an account are three significant causes why people abandon their orders. Well, all these reasons are connected to the checkout procedure, making it vital for your checkout page design to be seamless.

To build a seamless checkout page, consider the following:

Offer different payment options: more payment methods for visitors means more ways to purchase your product. Try starting with some popular methods like Apple Pay or PayPal.
Avoid Ads: remember, don’t put any sort of advertisement on your checkout page. After all, you don’t want anything that might break your customer’s attention as they’re just about to buy your products.
Enable guest checkout: even though visitors creating an account enhances your chances of getting a customer, it can discourage a potential customer due to the additional steps. Hence, consider adding a ‘guest checkout’ feature.

Use Easy-to-read Content

‘Readability‘ evaluates how simple it is for individuals to understand sentences, words, or phrases. As a result, when your website’s readability is high, visitors can easily skim-read and scan through the content. This helps your visitor have a more extraordinary experience, creating a sense of trust and attraction to your business.

But how can you accomplish website readability? Consider trying these rules:

Bigger letter size: many individuals find it challenging to see smaller fonts. Hence, a general rule for website design is to keep your text to at least 16 points. However, remember this number varies on the fonts you pick for your site.
Contrast is crucial: Adequate contrast between your background and text color is vital for readability and website convenience. Even though your site’s color scheme is likely to be descriptive of your business colors, ensure there’s enough contrast between your features.
Use text themes: to create a clear hierarchy, make sure your content is different in weight and size- from a bigger title to smaller headings to smaller body text.

Final Thoughts

By now, you probably know what tips to employ to get a well-designed ecommerce website, so why wait? After all, improving your web design will help you attract more customers and grow your ecommerce business.