What Is The Importance Of Stats For Digital Marketers?

Digital marketing is moving at a meteoric rate, making it a real jawbreaker for businesses to keep up with the trending industry standards. 76% of individuals believe that marketing has evolved more in the past two years than it did over the preceding fifty years.

Since digital marketing is pacing at light’s speed, our marketing knowledge needs a kickstart as well. No matter your marketing aims, gaining a vision to support your foundation is a necessity. When it comes to digital marketing, multiple business owners feel reluctant to spend on online advertising and make it one of their foremost primacies. Whether they aren’t sure about the returns or think it is a waste of money, they are most likely to avoid online advertisements. They might be relying on the free choice of other inbound marketing tactics.

Though inbound marketing is necessary for growing, engaging, and reaching your audience, it is also vital to grab hold of the benefits. You don’t need to take our word for it; believe statistics!

If you love data or call yourself a “numbers nerd,” you will admire these digital marketing statistics that we’ve organized from over a dozen of research and studies.

Content Marketing Stats

Producing top-notch content is often difficult for every brand. At the same time, users are becoming more demanding about the kind of stuff they want to see. So what do the digital marketing stats have to say about the dominant role of content?

Brands spend 43% of their marketing budget on content. Yet, only 20% of CMOs believe they share accurate information for their audience and deliver it in the perfect format and time.
Content marketing is 60% cheaper than old-style marketing and generates 3x more leads.
Like blogging statistics, 46% of content marketers say imagery is vital to their current storytelling and marketing strategies.

Mobile Marketing Stats

Indeed, mobile is no longer the new kid on the block; it is the most convenient and popular way of accessing the web. Therefore, there are no excuses for not fulfilling user requirements across various devices. Unfortunately, the statistics suggest that some businesses are still far behind.

Mobile accounts for 72% of digital ad spend in 2019.
805% of advertisers believe they are offering a remarkable experience; 47% of operators agree.
Mobile loading times are slow.

SEO Stats

Search Engine Optimization allows you to acknowledge how consumers find information related to your competitors and your brand online. Your marketing efforts can experience a stunning improvement if you incorporate SEO strategies into them. Here are its statistics for 2021:

As of July 2018, 90% of consumers use Google as a search engine. Yahoo is 2.21%, and Bing is 3.13%.
SEO leads provide a 14% close rate, whereas outbound leaders have a 1.7% rate.
254/500 small businesses have only a little knowledge of SEO.

Email Marketing Stats

Other than experiencing a tremendous burst in newer strategies like social media and content marketing, email still stands tall. It is one of the most dominant ways to generate leads and have your customers return for more. Indeed, email is the kind of marketing strategy that will never go out of style.

eCommerce customers who obtain hundreds of deserted shopping cart emails are 2x more likely to execute the purchase than those who only get a follow-up email.
Segmented email movements feature an open rate of 14.32% – much higher than non-segmented activities.

Social Media Marketing Stats

No doubt, social media is yet another effective way to gain popularity. Social media hit the scene as a promised arena for instant marketing leads – and some companies did achieve overnight results – in the early days of its advent. With a butt-load of voices fighting hard to come into the limelight, the challenge is formidable.

Users love infographics. They like and share them on social media more than any other form of content.
94% of marketers prefer LinkedIn, and other equally effective platforms include Twitter – 87%, YouTube – 74%, Google+ – 62%, and Facebook – 84%.
Furthermore, social media has become the most fantastic content marketing tactic. The next most-wanted marketing tactics are pictures and illustrations, website articles, videos, and eNewsletters.

Conversion Optimization Stats

Since the advent of UX design and mobile, conversion optimization took a massive turn of popularity. It is now a fundamental part of marketing. But the question still stands, is conversion optimization offering groundbreaking results?

Mobile conversion rates are rising, but they still have the third spot.
The normal CRO and ROI tools are 223%.
The average conversion rate for online presence using video is 4.8%.

eCommerce Statistics

It seems impossible to have a list of digital marketing statistics without including eCommerce. eCommerce involves commercial transactions that happen electronically over the web. And so, it continues to grow!

43% of the eCommerce audience comes from organic searches.
In 2018, 12% of sales were eCommerce worldwide.
65% of users look up price comparisons even while in a physical store.
There exist over 286+ million PayPal accounts worldwide.
Exit-Intent movements convert 2-4% of deserting people into email subscribers.
According to an average search, each US customer spends almost $1,800 per year on eCommerce.
When it is about conversational marketing, almost 82% of consumers prefer a response within 4 minutes via an online chat.

Final Words

Keeping up with the most effective digital marketing processes and trends may seem like a heavy task, considering how tremendously the industry evolves and develops. However, your business can effortlessly stay on top by honing in on the hottest marketing statistics.

Choosing the best automation tools is also an art that has a critical role and frees up extra time to improve your marketing ROI. Indeed, Automation will remain one of this year’s most astounding buzzwords as marketers will realize that it is not about expenditure; it is about making!

Irrespective of your business goals, reading up on the newest stats within every category is an excellent way to ensure that your marketing hacks remain relevant. It is how you will achieve a higher audience to convert more leads and uplift conversions.