YouTube Management and Growing Your Channel
One of the best places for aspiring creators to earn and do what they love is YouTube. This platform is huge with millions of users visiting the website and watching different kinds of content in which they are interested. See more about YouTube on this page here.
Nowadays, with the monetization programs and the site being far from saturated, this might be the best time for you to grow and start your channel. If you are still a beginner, here are some tips that can help you out.
- Selecting the Right Name for Yourself or Brand
For companies that want to be easily recognizable, it is best to get their brand name out there and get a phrase that categorizes it. For example, you might want to add “baking” or “mowing” into the name as a creator so it will be more successful. You can also opt to use the first and last name if you are having difficulty coming up with an alternative.
Picking a niche that you will be good at is something easy because you can always change your videos down the road. If you are passionate about your work, it is fine to spend hundreds of hours on it. However, there may come a time when you are burned out and do not want to film other content about it.
- Be Consistent in Posting
Viewers who love your content will have an easier time when they know when to expect your posts. Serious YouTubers have schedules, and they treat their time on the site as a job. Realistic and consistent publishing times are set first, and they let everyone know about them. The primary challenge is to stick to it or let your audience know if something comes up and you are unable to post for a few months.
New creators are able to juggle about two videos a week, but if you are still new, you might likely prioritize your current business or job. Once every two weeks may be a realistic timeline for you, and burnout is quite common. You might even begin to dread the process at some point, but if you can move forward with this, there is a chance that you can see the fruits of your labor if you stick to it long enough.
- Hire a Video Editor
Make your work more interesting, and make people come back with a professional editor. The process of editing takes an exceedingly long time than filming. Figure out a specific style that works for you, and do not worry if your first few videos are not as slick as your favorite YouTubers.
Outsourcing someone to handle the editing and final touches to your video is worth the investment. However, this can be expensive, and other people are only able to do this after they start receiving income and monetizing their channel. Either way, freeing up some time to do what you really love to do and hiring an expert can show better results.
Hiring a Manager for the Processes
With the community managers, you will have someone to help you increase your engagement and subscribers and do other roles that will help you overall. Showrunners are often responsible for taking care of the logistics and arrangements, but this might not be common for those who are just still in the starting phases of their career.
For instance, if someone wants to hire a yacht and set the food up, it is the role of the managers to do that. However, you do not necessarily need to create extravagant content in order to get the help of the pros.
Instead, get an agency to help you come up with evergreen content. Fortunately, today, this is done with the help of Raffiti, that can schedule a call to determine your needs. Targeting the right keywords and optimizing your profile can also be part of their jobs. When you add specifics like e “piano teacher, guru, or baker,” expect to bump up on the search results and get the algorithm on your side.
Completing the About Us section and adding relevant keywords will also give more value to your profile page. Brand new visitors are able to tell what your channel is all about since no one usually browses and clicks to watch a few videos to find out more about a creator.
Creation of Top-Notch Thumbnails
A burst of creativity can help, but doing the art on something that is attractive, and proven to be efficient on the platform is on a different level. Visitors will first see the thumbnail when they are scrolling on their homepage, and this is where you get them hooked both with your titles and visuals.
Spend a fair amount of time with the experts when you want to improve this element, and do not just get an already-shown screenshot from your video. This is a disaster that can result in obscurity and mediocrity. Instead, spend more time using Photoshop or Canva, and if you do not have any experience with these tools, you can always partner with the pros who will do everything on your behalf.
Illustrations, contrasting colors, and bold texts are the best mix to get the viewers’ attention and do the title like a pro. Avoid click-bait ones that are vague because so many people hate them. With something specific, they know that they can catch up on the latest updates of what is happening around the world, learn something valuable, or be entertained in general.
Be fast in teaching your audience about a skill or at least, have an edge by being comprehensive. Also, it is going to help if you post the videos at the best time possible. Do some experiments and make sure to measure engagements on weekdays and weekends. Promote your video playlists as well and get your subscribers to stick around. All of these may sound complicated, but they will help you grow as long as you have the right team that has your back.