Why Video I So Important for Taking Business to the Next Level
Energy explainer video content is an essential part of a successful marketing strategy for any business. In fact, it’s been proven in multiple studies just how crucial videos are to building a winning marketing strategy.
Let’s break down some numbers that highlight the importance of videos and how using video effectively in your marketing campaigns can take your business to the next level.
It’s simple once you look at the stats: video is so pervasive and so ubiquitous, that not only is virtually every company using it in their marketing campaigns, but consumers expect it, and often enjoy it, which means that video is a great tool to help build up your brand awareness, promote customer loyalty, and boost your sales.
You shouldn’t hesitate to start using video ads on Instagram, YouTube, Facebook, and more, and exploit a format that people love—the visual medium of video. It’s also been cited that people retain information better with video, rather than long-winded text. One great type of marketing video for your business is an explainer video, especially an animated explainer video—something specializes in.
Effective
Animated explainer videos, and explainer videos in general, are so effective because they do an amazing job of marrying dynamic and engaging visuals and animation with simple and easy to understand language.
Energy explainer video condenses everything you need to say about virtually anything into a small, bite-sized clip that’s often no longer than a minute or two long—making it easily shared and remembered.
The energy sector is growing like never before. From solar solutions to wind and other renewable sources, the future is bright – but also complicated. Many times, energy companies hit a wall when it comes to educating customers. With all the complex details around energy solutions, it can easily become overwhelming.
For over a decade, Explainify has taken the most complicated subjects and made them entertaining and informative with energy explainer videos – Just like we’ve done for companies such as GE, Shell, Onexa Energy, and many others.
Your energy explainer video will be carefully crafted, offering visually engaging design with a message that’s compelling, clear, and concise – customized to fit the messaging for your services, products, and technologies. All while keeping in line with your unique brand.
Types of Explainer Videos that Can Help Your Business
Explainer videos can be a marketer’s best friend, as they essentially cut out all of the extraneous details and get right to the heart of things, plus they catch the eye with dynamic, engaging visuals.
Animated Brand Videos
It helps put a human face to a name for people to give a background story to your brand. From there, you can expand on what your brand does, and what makes you stand out. Maybe you work in a very niche market and you need to create a brand video because not many people know about your existence.
Animated Product Videos
Animated brand videos and animated product videos are very similar in some key ways: they’re both trying to sell the audience on something—in the case of a brand video, simply put, it’s a brand, but with a product video, it’s a product, often made by that brand. They’re both trying to appeal to and forge a bond with their potential customers, to trust them, and, in the end, to engage via the call to action.
Animated PR Videos
Animated PR videos can cover a wide variety of topics and can be used either as public-facing videos or internally in a company, but their main purpose is to address issues that are complex, nuanced, and possibly controversial.
Using animated explainer videos for these kinds of topics is great because you avoid any kind of hang-ups, questions, you don’t need to worry about misrepresenting yourself, or others, or getting caught up in the moment, and saying something out of turn.
Conclusion
Making an energy explainer video can be a huge ask, and a lot of work, on top of your already hectic job. The process behind making an animated explainer video isn’t exactly easy. Even with an easy-to-follow template, results will be cookie-cutter, and they’ll undoubtedly look like they’re from a template.
