What you need to know about cookie consent – Why it is important and how do your website become Cookie compliant?
You might have heard the word cookies a lot of times already. For some people a cookie is a crispy cake with chocolate and for other cookies are the fundament of the logic behind the whole internet. In this article we are focusing on the latter.
Have you ever wondered why you are getting a lot of ads on products that have your interest on either Google, Facebook, or another media? You can thank cookies for that.
Cookies and data have become the most important asset on the internet that makes it possible for websites and businesses to make money.
However, data can be abused and therefore websites must be compliant with the different data privacy regulations around the world. In this article we will provide you with some information about cookies and how to become cookie compliant.
What are Cookies?
First, it is important to define what cookies are. Cookies are small text files that is generated when a user interacts with a website. Weather the user only enters the website for a short amount of time of if the user interacts with the website for hours, it leaves a trace of data behind.
These traces of data are defined as cookies. They include data of the user’s personal data and online behavior. Cookies are generated on every single website on the internet, and therefore the amount is huge.
Cookies and businesses
Data has become one of the most valuable assets in a business perspective. Can you imagine what all the data that is generated from cookies can be used to? The answer is a lot.
The reason that data has become so valuable it that it can be used to target ads. Data shows what peoples’ interests are and businesses can thereby use it to target their ads to the most relevant consumers.
However, it is important to protect the users as well as data can also be abused. Therefore, there has been made a lot of legislations around the world, which purpose is to protect the users.
Cookies and cookie consent
These legislations demand websites to get the users consent about the collection of their data. Cookie consent is very important for every single website in the world as they can risk being fined if they do not live up to the different legislations around the world.
The Californian CCPA and the European GDPR are two examples of legislations that has been made to protect the users.
How do you become cookie compliant?
But how can you make sure that your website is cookie compliant. And how can you get the users consent in the easiest way? Actually, the answer is quite simple.
You can simply install a plugin on your website that makes is cookie compliant with the different legislations. There are some plugins that you can install on your website for a small fee and then you do not have to worry if your website is compliant with the CCPA, GDPR and other data privacy legislations.
