Why is Spotify a good platform for Musicians?
Spotify is a subscription-based music streaming service. Although it is not the largest or most popular music streaming platform, it has some engaging features of its own. This makes Spotify an excellent platform to share your music. If you aspire to build a career in music, here is why you should consider putting your music on Spotify.
- Develop and Retain Your Fanbase
Consider Spotify as an investment that would not give you significant revenue in the beginning but would help in developing a genuine fan base by introducing you to thousands of people. Oftentimes, curators in Spotify create mixed playlists of popular and new artists based on genre, theme, etc and this increases your chance to be included in their playlists. Spotify users may discover you for the first time by listening to your music in a curated playlist. This is a great opportunity for you to be known to the listeners when many of them would not have listened to you if they had to purchase your music. This is particularly very useful for new artists who would like to do marketing of their song and obtain new followers on Spotify. When someone follows you or listens to you frequently, Spotify recommends your concerts or shows to them automatically. Therefore, aspiring artists must consider developing audiences in Spotify.
Likewise, if you are a moderately or popularly known artist, your fans might be disappointed if they do not find your presence on Spotify. This may distract them and they may go for something else to listen to.
- Music Streaming Influences Music Charts
Audio streaming counts towards your rank in music charts. Music chart creators take Spotify statistics with priority when compiling the charts. UK considers streams markedly when making the Top 40 singles chart where 100 streams are counted as one download. Spotify is one of the services that is counted for streams when many popular video streaming services like Youtube are not. Therefore, putting your music in Spotify may help you to be ranked higher.
- Your Listeners are Your Promoters
Spotify has a partnership with Facebook and Instagram. Partnerships with established social media platforms triggered a striking rise in Spotify users. The Spotify desktop app can be integrated with Facebook and when one listens to a song, it gets shared with their friends in Facebook. This way, Spotify users promote your music instinctively when they listen to your music.
- Generate Revenue
Nowadays, people tend to spend more on subscription services than on individual track or album purchases. Among the 40 million Spotify users, 10 million pay a fair monthly subscription fee. Spotify pays 70 percent of the earnings that it receives back to the rights holders of music like the owners of the music, publishers, distributors, and independent artists. This rate is significantly higher than the rate of similar services or terrestrial radio stations. As your streaming rises with time, you would start getting a decent monetary return from Spotify. Therefore, your strategy with Spotify needs to be to profit in the long run.
- Help in the Cause of Decreasing Piracy
Digital music subscription services have reduced piracy to a significant extent. Sweden and Norway are two example countries, where people nowadays prefer to subscribe to streaming rather than purchasing music. Statistics show that piracy rates have gone down significantly in these countries as an invocation of streaming services. Therefore, by choosing Spotify to publish your music, you can contribute to reducing piracy, encourage other artists to participate in this great cause and be appreciated by your followers.
