Why an Online Presence is Essential for Law Firms
It can take as many as seven impressions for people to remember your law firm’s brand. Without an online presence, you might not appear in front of would-be clients. Competing law firms might win those clients over instead.
Before that happens, develop a digital marketing strategy to expand your presence online. Not sure if it’s worth the effort?
Read on to learn why a digital presence is essential to your law firm’s growth today!
Generate Brand Awareness
Remember, it can take seven impressions before potential clients begin remembering your firm. Each appearance will help brand awareness grow. Eventually, people will begin recalling your brand.
If they need legal help in the future, they might recall seeing your branded materials online.
It’s important to create an omnichannel digital marketing strategy to appear in front of clients at different touchpoints. Otherwise, you might unintentionally limit your reach. Each time you appear, you’ll have an easier time remaining at the forefront of the client’s mind.
For example, you can appear in front of people who need legal services using search engine optimization (SEO). An SEO strategy will help your website rank higher on search engines. Appearing at the top of a page will ensure clients see your firm first.
Trying to rank for a range of different search terms (“law firm,” “legal services,” “lawyer near me,” etc.) can help you appear for multiple searches. You’ll have an easier time appearing in front of potential clients.
You can also use social media marketing and pay-per-click (PPC) advertising to appear in front of clients online.
In time, you could become unforgettable. Locals will start associating your brand with legal services without thinking!
Reach Ideal Clients
With strategies like SEO and PPC advertising, you can choose who your branded materials appear in front of. With print advertising, however, you could limit your reach.
For example, you can use SEO to appear in front of clients based on the terms they use during an online search. With PPC advertising, you can choose demographics like gender, age, or location. Your ads can appear in front of people who live in the city where your offices are located.
Ensuring you appear in front of your ideal clients will save you time and money.
Otherwise, you might begin generating leads who don’t want or need your legal services. For example, you might appear in front of a law student who wants to read your blog posts to learn more about the industry. Instead, you can choose to appear in front of clients who need specific legal services.
For example, maybe your firm specializes in personal injury claims. You can target terms related to personal injury law, such as “auto accident lawyers near me.”
Specifying your reach can help you generate high-quality leads, improving your ROI.
Attract Web Traffic
Increasing your online presence with an omnichannel digital marketing strategy will also help you generate more website traffic.
Generating website traffic will encourage more people to learn about your firm and legal services. For example, visitors can discover testimonials from your recent clients. You can post about the recent cases you’ve won, too.
Generating more website traffic will also help you gain new clients. You can use a form, chatbot, or click-to-call button to generate quality leads.
If you haven’t updated your website in a few years, your law firm might appear behind the times. You might unintentionally offer visitors a negative user experience, too. Visitors might tell friends and family members about their unhappy experience with your brand.
Your brand’s reputation might plummet, scaring off potential clients.
Before that happens, invest in your law firm’s website design and development. Improving your website’s front- and backend can benefit your search engine rankings. Boosting your organic rankings can help you reach new clients, directing more visitors to your website.
Your digital advertising cost per click will decrease, improving your ROI as well. Meanwhile, your ad rankings will rise, allowing you to reach even more clients.
Investing in attorney website design could make all the difference in your digital marketing strategy.
Stand Out From Other Firms
Building your online presence can also help you stand out from other law firms.
A company that only uses print marketing will limit its reach. If competing law firms aren’t using digital marketing yet, you could get ahead.
If other firms in your area are already using digital marketing, you could fall behind. You’ll miss the chance to reach ideal clients as a result. Meanwhile, you’ll waste time and money on ineffective strategies.
Use strategies like content creation to demonstrate your value. Show potential clients why they should choose your brand above the rest. Then, use strategies like SEO and PPC to reach and appeal to those clients.
Build Trust and Loyalty
Increasing your online presence will also help you generate brand trust.
Prospective clients might feel more comfortable about trusting your firm if they learn about your credentials and case history. You can use blog posts to demonstrate your expertise as a thought leader in the industry. Positioning yourself as a thought leader will encourage more people to trust your brand.
Meanwhile, your existing clients will further recognize your value. They might come back to you for other legal services in the future.
Generate Leads
Above all else, developing a strong digital marketing strategy to boost your presence can help you generate leads.
An omnichannel strategy can help you appeal to potential clients at different touchpoints. You can provide people with the information they need before they’re ready to reach out.
Meanwhile, expanding your reach online can maximize your opportunity to generate quality leads.
Increase Your Law Firm’s Online Presence Today
Don’t miss this opportunity to grow your law firm. Instead, consider growing your firm’s online presence this year. Investing in digital marketing services could make all the difference for your firm.
You can get started by hiring a web design company first.
Searching for more tips? We can help.
Explore our latest articles today.
