However, the market is saturated, there are so many startups, game-changers, and unicorns out there that it is simply impossible to count all of them. In order to stand out from the crowd you have to make sure that your product (or service) is actually needed and can fully serve your target audience. That is where proto-persona examples come in.
Fictional, but not imaginary
A proto persona is a fictional character that represents a user group or target audience for a product or service. It is typically used as a tool in user-centered design to help designers understand and empathize with the needs, goals, and behaviors of the people they are designing for. Proto-persona examples are usually based on market research and user data, and they are typically detailed enough to feel like real people, but they are not meant to be actual representations of specific individuals. Proto personas are often used to help designers make design decisions and to guide the development process. They can also be useful for helping stakeholders understand the target audience and for aligning design efforts with business goals. They are not as detailed or refined as final personas, but they serve as a starting point for further research and development. Let’s try to have a look at some examples, that could suit well the DoDonut services!
So let’s stick to design and the web. Web design proto-persona example is the sentence of the day!
“Laura is a small business owner in her mid-30s. She has a background in marketing and is comfortable with technology, but she doesn’t have a lot of experience with web design. She is looking to create a new website for her business, and she needs it to be professional, user-friendly, and easy to update.
She is willing to invest in a quality design, but she doesn’t have a lot of time or resources to devote to the project. Laura is looking for a web design team (just like DoDonut) that can provide a cost-effective solution that meets her needs.”
This proto-persona example can help a web design team understand the needs and goals of a potential client like Laura, and design a website that meets her requirements. It can also help the team identify any potential challenges or constraints that Laura might face, and find ways to address them. You can build such personas for different features (not just the overall product or service), and find obstacles that have to be tackled on the way by doing this and implementing it into your roadmap you can easily save time, development, and therefore cost! It is absolutely paramount tho, to actually observe the proto-persona and the gathered feedback, and of course to act upon the data!