What are the best smartphone brands? You might think that it is easy to answer this question, but if you want to get an objective and detailed answer, then your task will be a bit challenging. In order to provide such an answer, we have started our research on the Internet and analyzed a huge amount of data. Our goal was to find out what people consider to be the best smartphone brands.
We have gathered the opinions of thousands of people who are interested in mobile technology, and we have asked them about their preferences and choices in smartphones. We then used various online communities, such as editor discussion boards, forums, and social networks to find out which manufacturers were dominating these discussions.
What are the top smartphone brands? The ranking of manufacturers is determined by the overall rating. We have calculated it based on the total number of votes received from each manufacturer. In addition, we have also gathered information about where people consider smartphones to be coming from and what they appreciate in them. By doing this, we were able to define the best smartphone brands in terms of quality, image and reputation.
The study also revealed which companies have the most loyal customers, as well as what makes people stick to smartphones they own. What are the main reasons why people like a particular brand? We have also analyzed the specifications that people care about when it comes to their smartphones. Finally, we have identified the most popular mobile operating systems that rule the market today.
What are the best brands for smartphones? The following list includes the top 10 smartphone brands according to people’s opinions and preferences in North America, Europe, and the Asia Pacific. We have analyzed thousands of reviews posted online by both professional journalists and regular users.
Top overall 10 best brands for smartphones:
- Sony Ericsson
Best Smartphone Brands in Asia Pacific
Heading over to Asia Pacific, we found that there was a new emerging trend towards newer smartphone manufacturers such as OPPO (check out this OPPO A9 2020 review). This trend doesn’t yet seem to have reached North America or Europe.
Best Smartphone Brands in North America (NA) and Europe (EU)
Let’s start with North America. The first section describes the best smartphone brands in these regions, while the second section provides more details about preferences in smartphones in NA and EU.
The U.S. always plays a leading role in the development of new trends in IT, and mobile devices are not an exception. However, it is interesting that the smartphone market differs significantly from others:
- the most popular operating system is Android;
- Apple’s popularity is on the decline;
- And the Windows Phone has only a marginal position.
This may indicate that North American consumers are conservative when it comes to smartphones. That’s why they stick to popular brands such as Apple and Samsung, even if new trends emerge.
According to our research results, the best smartphone brand in NA is … Samsung. The company’s top position has remained unchanged for a long time now. It is not surprising because Samsung manufactures high-quality smartphones that offer more or less the same functionality regardless of price. People like Samsung smartphones because they have enough resources to meet their expectations from a smartphone:
- Great design;
- Reliable performance;
- Long-lasting battery life;
- Big screen and good resolution;
- Good sound quality.
Samsung is followed by Apple and Nokia. The first one is number 2 in the ranking due to its popularity on a global scale, while Nokia is in third place because of its strong position in North America. Together they occupy over 50% of all votes received during our study (that’s 4 times more than their closest competitor).
Best Smartphone Brands in Europe (EU)
The top smartphone brands in Europe depend significantly from country to country. This is logical since European consumers have distinct national preferences in smartphones, even though they use devices designed for the global market (more information about smartphone brands’ popularity by countries – coming soon).
In EU countries with strong economies, such as England and Germany, Samsung tops the ranking of best smartphone brands. In Italy and France Nokia holds first place, while in Spain and Russia Samsung is the most popular brand.
The second spot in Europe is occupied by Apple with its iPhone devices occupying 43% of all votes received during our study. However, it should be mentioned that for the last two years the company has been experiencing a decline in popularity.