Top E-commerce Marketing Trends for Stay Ahead in 2023
As shoppers continue to place their belief in the brick and mortar sales, they must understand that the sales of E-commerce stores will soar from 5 trillion US dollars to 8 trillion dollars by 2026. The question, however, is whether the online retail trajectory will continue to grow the same way as it did at the beginning of this year. Online Retail jumped up to 55% at the start of this year. As a result, it is considered one of the best modes of business to manage all your E-commerce Operations.
Technological advancements are happening worldwide every single day, and staying updated with the trends can help businesses grow exponentially. Therefore, we must focus on the aspect of business that helps us become the leaders of our Industry. E-commerce companies must adapt to these changes to stay up-to-date and ahead of the business curve.
Virtual assistants for e-commerce can help you stay ahead of your competitors and allow you to focus more on your core business. In contrast, you can focus on more important things like Revenue Generation and further business planning.
Why do businesses need to hop on the trend in the e-commerce industry? Incorporating emerging business trends can:
- Stay ahead in the competition
- Stay Relevant to Marketing
- Prepare for your customer needs
- Discover new opportunities
What are some E-Commerce Marketing trends for 2023?
Customized solutions fail to impress
It doesn’t matter which Industry you belong to. You need to understand that every customer loves a little personalization now and then. However, no matter what kind of customers you are targeting, research in 2022 proved that only 12% of customers were not compelled to buy from a store that gave a personalized experience.
Personalization comes in many forms, whether in digital marketing, Email marketing, E-commerce Operations or website customization. You can offer personalization to your customers in the following manner:
- Customized deals according to the preference of your customers
- Sharing valuable information about a product/service that your customer purchased from you
- Creating targeted content that you can share through all the social channels
- Offering free guides on how to get started with the various steps on an e-commerce platform
M-Commerce is the next big thing
The number of mobile phone users worldwide is projected to reach 7.49 billion by 2025. Maximum customers prefer using their mobile phone for shopping online because they believe a mobile phone gives ease of use and allows them to shop quickly and conveniently. Focusing on M-commerce optimized stores will also aid your store with E-commerce SEO services, and you’ll have to make lesser extra efforts to optimize your store.
72.9% of all retail eCommerce was generated utilizing mobile commerce (the buying and selling of products via smartphones and tablets)in 2021, according to research conducted by Statista. What’s even more impressive is that it has increased by 20% in just five years.
So, you next need to optimize your e-commerce sites for all devices, especially mobile, for your e-commerce operations to work smoothly. Mobile phones contribute to the total revenue of e-commerce sales, and as per the market, your e-commerce stores must be optimized for mobile devices.
Omnichannel Sales will boost your revenue
Research confirmed that almost 75% of shoppers browse multiple channels before making a purchase online. Therefore, retailers must be consistent in their experience on all media, including their offline stores.
You should give a listing on various marketplaces if you want to capitalize on customers’ desire to make direct purchases through sources other than a store’s website. This way, it’ll be easier to carry out E-commerce SEO services because listings all over the Internet contribute to your website’s optimization.
Find the best online marketplace for your sector and register as a merchant there. However, you ought to perform this in addition to your online store. Simply listing on these marketplaces will ultimately limit your brand’s growth potential.
Social Commerce can be surprisingly beneficial
Brands have used social media to advertise their products and increase brand reach. Brands have formerly utilized social media to boost brand recognition and generate leads. eCommerce companies have increased revenues in recent years by offering direct product sales through social media platforms. As a result, customers use social media sites on their mobile devices to conveniently search for and buy their preferred goods.
The amount of social media publicity grows yearly. Social media platforms are currently used by 59% of people worldwide, and it shouldn’t be surprising if this number rises over the next several years. It was estimated that social media platforms would produce €1 trillion in global revenues by 2022 and €2.9 trillion by 2026.
User Experience centered Customer Service
Regarding customer service in 2023, availability is vital, both before and after the transaction. Your customer service must be attentive and efficient in resolving issues, but frequently, clients only need to know that someone is there to hear them out. A conversation with your consumer can resolve most cases and can create smooth E-commerce operations for your online store
89% of consumers are more inclined to buy something else after having good customer service. If a company provides excellent customer service, customers are also ready to give a lot of wiggle room for shipment delays.
Wrapping Up
The first hurdle is setting up your online store; the second is expanding it. You should consider incorporating some of these trends into your online plans for 2023 if you want to outperform the competition and make your store stand out from the crowd.
You don’t have to invest significantly in something you’re not confident will succeed. Instead, try to start small with a limited number of clients and then iterate from there. Virtual Assistant Services can help you take care of all the small and big things in your online store, like Inventory management, customer service, E-commerce product upload services, etc. At the same time, you focus on the core business.
Customer experience is the overarching trend that all others fall into in some fashion. You must give your customers the finest possible experience. Having a website that looks excellent on all devices, providing them with enough ways to finish their transaction, or providing total transparency and flexibility with their delivery options are just a few examples.
All in all, 2023 is about enhancing customer experience, and that is the only way that you shall stay ahead of the curve.