With all the constant changes that marketing has, your website should become your main tool. As a 24/7 marketer, your website must have the potential to be the most powerful asset and the focal point of all the efforts of your digital strategy.
Creating a responsive and optimized website would be ideal, and you can get this done from but assuming you don’t have enough budget to invest in it, we share 7 simple ways to improve your site and make it more functional:
1.The Use of Blanks
In order to make the content on the website more readable, the use of blanks is essential. They help increase the user’s attention.
It also provides the site with openness, freshness and cleanliness, so pay special attention not to neglect images, videos, Call-to-Actions or content in general. Take advantage of the spaces that are immediately visible to give valuable information. The key is to find the balance and place what is most important at the top with a little space and highlight the image and / or text.
A great example of this is the SessionM page, where the white space surrounding the title allows the reader to focus on the meaning of the sentence and the image, while the supporting paragraph helps to feel spacious and clear.
2. Loading speed
One of the most unpleasant experiences for users is having to wait for the site to load, especially if it comes to access sites web through mobile devices. Regularly when no immediate results are obtained, the user chooses to leave the page. In fact, studies reveal that 64% of users who access the internet from their cell phone or tablet expect the page to load in less than 4 seconds. If you want to see statistical data on the performance of web pages and measuring the speed of your page does not take more than 10 seconds, do it using the free services offered by Google.
In order to develop mobile friendly and fast loading websites, your developer must be equipped with advanced development techniques, hire top-notch web developers from
3. Attractive CTAs
On the internet, the user is accustomed to following visual indications to determine what content to review, therefore the Call-to-Actions must be clear and mark specific actions in words so that they are more understandable. These are elements that you should not ignore:
- Color: it is important to think about the psychology of color from the moment of designing the buttons and consider that the different tones can change the intention of the message and provoke feelings that favour the user experience: trust, experience, intelligence, etc. Hence the importance of choosing them wisely.
- Words: you should always include a verb or action word that encourages the user to do something, or that makes them feel emotionally identified.
4. Differentiating hyperlinks
If you add a link to another page, make sure that it is easy to identify and that it catches the reader’s attention. Various analyzes have shown that the average user interprets all blue and underlined text as a link and knows that this is where they should click. It is not advisable to change the colors of your links, remember that conventionality is your best option. Lastly, consider the length of the link; the longer the link title, the easier it will be to identify what it is about.
5. Use of bullets
The bullets allow the user to obtain information such as: benefits, solutions or characteristics of a product or service, quickly. This will make your proposals even more attractive to the user.
With hundreds of new icons, you can also be creative in the bullets, this helps the reader associate them with a brand image and relate them to the points that you want to highlight the most. If you check the page of ONE, an international organization that takes action against poverty in Africa, you will see a great example of unconventional vignettes, because the icons they use make it easier to read the text on the right.
6. Use images wisely
Internet users are becoming smarter and have become more critical when it comes to judging websites, especially if it’s the first time they visit one; They will immediately be able to identify if they have previously seen an image somewhere else.
This is what happens with stock images, which causes confidence to be lower. In a study by Harrington Movers, a moving company in New Jersey and New York, on how you can have better conversions on your site with real images, it was found that you can increase your page conversion by using images wisely. It was enough to change a stock image for two real ones, in two different versions: the first was one of the work team and the second, a company truck, in both cases not only did the traffic on the site improve, generating an improvement higher than 45% but also the trust of users.
Although stock images are of very good quality, they are not a good way to create a connection between the user and the brand, as this can only be achieved with real images. Just remember that the images should be used strategically and placed in support Magento agency in Melbourne of the content to give the user a visual break from the text, so make sure they are relevant.
7. Include a good design and write headlines
The content and headings of your website should be generated with the needs of your potential customers in mind. Including keywords in the titles is very important both to strengthen your SEO strategy and to guide your message and thus attract the right audience. Search engines tend to give more importance to headings and not so much to content, although this does not mean that it does not matter, so you must choose the appropriate titles so that they stand out and significantly.
If you feel ready to take your mobile pages to the advanced level, just contact Cliqued Media web development agency, expert in mobile friendly and optimization.
Magento Agency in Melbourne
A good Magento agency in Melbourne should be able to help you design and develop your website to maximize the amount of traffic you receive. Whether you are running a small business, a medium-sized company, or a large enterprise, your website plays a vital role in keeping your business afloat.
Magento is a powerful eCommerce platform that offers excellent functionality and good search engine optimization. However, it requires considerable knowledge to properly configure, optimize, and add modules to a website. Luckily, there are plenty of development agencies in Melbourne that can help you out. A quick search on the internet will reveal several Melbourne Magento development companies that are ready to meet your requirements.
Magento is a popular open source platform that includes everything you need to create a powerful, profitable website. The CMS that powers the platform enables you to build an engaging shopping experience and integrates with third-party APIs. It is also cloud-first, so it can withstand any spike in traffic.
A Magento development agency can help you create, build, and maintain your e-commerce site. A developer can be hired for certain tasks, such as creating page layouts or designing an online catalogue. They can also add blog functionality and other features to your website. Magento developers can work with you from the planning stage to the implementation phase to help you shape your marketing goals and branding strategy.