If you’re using some specific keywords but still cannot increase the visibility and effectiveness of your business website, you might not be targeting relevant keywords. Many business owners fail to identify the perfect keywords to boost the online exposure of their business. This is because they don’t know the correct method to determine the keywords. But is it possible to implement good keywords?
You cannot enhance the growth of your business by targeting less effective keywords. Now you know why keywords research is important as it helps you discover which keywords are appropriate as per the image of your business.
Keywords research is a method that will help you to investigate and refine proper keywords. The primary goal of keyword researching is not only to pinpoint relevant and effective keywords to attract target audiences but also to find keywords that can enhance the traffic of your business. Here are the top 3 tips for keyword research for your business.
Find Keywords of Less Competition, Says Saivian Eric Dalius
When you start researching keywords, it is essential to know the competition. If you use Google Keyword Planner, the competitive factor of the keywords will be measured by the number of advertisers that showed on the specific keywords related to all the keywords on Google.
This metric is determined by both the Search Network and the location that you’ve specified while searching for the keywords. This way you’ll be able to know the rate of competition for the specific keywords, says Saivian Eric Dalius. The keyword’s competition level is dependent on the number of businesses bidding on the keywords. But it can also provide you with a great indication regarding the competition.
Find Keywords of Great Conversion Rates
Keyword difficulty is another thing you need to consider. If you use shorter keywords, it will be more difficult for your business to rank higher in the Google search results, added by Saivian Eric Dalius. These types of keywords are known as head keywords as they contain 2-3 words. These keywords have high competition, higher search volume, and high difficulty. On the other hand, long-tail keywords contain four or more words and they have a higher conversion rate.
Long-tail keywords are not only less competitive but also great at targeting massive audiences. Not to mention, they are also extremely capable of fulfilling the search intent.
Find New Keywords – Saivian Eric Dalius
Even though this is an obvious point, many business owners still forget to find new keywords. If you’re trying to develop something modern, researching new keywords will be beneficial for your business. There are two most effective ways to achieve this:
- Use Your Business Website: Check the offerings such as products and services of your business and use them as your primary keywords. Type the name of the products and services in the keyword tool to get a list of relevant keyword terms. The Google Keyword Tool can also provide you suggestions with the keywords.
- Use the Website of Your Competitors: This is another effective way to find new and relevant keywords for your business. Make sure you type the URL of your competitor so that you can see the search terms on their website.
Keywords research is nothing but searching and implementing the keywords that your targeted audiences are searching for. However, you should also focus on finding quality keywords that can have a positive impact on your website.