Tips to improve online sales
Over the last few years the world has seen a significant growth of reselling platforms. The development of online platforms has simplified the processes for selling online, resellers can list their items very easily from almost any device with a connection to the internet.
Nowadays there are a great number of online marketplaces, so for any users wondering how to sell on depop or in any other marketplace platform, there are a few recommendations to keep in mind.
Present the item correctly
One piece of advice for making a good impression on customers is to take time on the packaging before shipping the product. A personal touch will be valued by the customer, and it will help to be remembered. Most of the customers will be satisfied by getting what they paid for, but adding something else, or putting extra care on the delivery of the product, could lead to a good review that could translate into a better reputation, and more sales.
A few ideas that could be applied to gain that extra personal touch can be very simple, for example, adding a “thank you” note, using a special wrapping paper, or nice stickers. This seems to be a small thing, but it could have a great impact on the reputation of the seller. A happy customer will tell others about how its experience was, and it will encourage others to purchase from a well-reviewed seller. A small investment could go a long way when it’s applied to customer service.
Research the market before pricing
Reselling business it’s about profit, so it is very important to be competitive. Investing time researching what trending brands are asking for similar products, can give the reseller a frame of reference before pricing an item. This is valuable information because from that research sellers can find out which brands are the ones preferred by customers, and how much they are willing to pay for it. With this information resellers can price their products at a competitive price.
Product descriptions and high resolution pictures
A main marketing strategy when selling online, is to add high resolution pictures of the item for sale. A good image of the product will help the buyer to make a better decision and understand more what exactly they are buying. Another relevant aspect to gain engagement with the listings are good descriptions of the item, such as, color, measurements, brand, etc.
The use of tags or keywords can also be very helpful, because they make it easier for search engines and customers to find such listings.
Engage with customers
Customer service it’s a key aspect for achieving a successful business. When selling online reviews are very important because they are the only reference potential customers have to know how trustworthy and efficient a seller is. Taking time to answer questions from the customers in a professional manner, (this means answering on time, with proper language and especially being truthful), could improve the perception of the clients about a seller or brand.
A good customer service could increase the good reviews, attracting new customers and potential new sales.
