Have you ever wondered what a customer service contact page is? 

The contact page is a website’s gateway for users to make requests or provide feedback. Site visitors have several reasons to contact your website – they might have problems, suggestions, or just some questions. Here, having a contact page enables people to get in touch with you. Thus, influencing the success of your online venture. 

The most important part of your contact page is making it helpful, easy, and quick to find the appropriate email address. It must contain a little bit of just about everything. For example, information on how to keep up with them, social media links, email addresses, and even some news you might like to know. It gives the best first impression and reflects brand professionalism when they first sign up for a newsletter or join their website.

Many business owners choose to work with a web design agency that specializes in creating unique websites tailored to different needs. You can also hire one. But before that, you must go through the below-given best practices for how you can design a helpful website contact page. 

5 Effective Tips to Create Helpful Website’s Contact Page

Ensure Adding All Relevant Contact Details

Contact details are the most common and vital element to include in the website’s design. Put yourself in the shoes of customers and simply think. How would you prefer to connect with the websites? Earlier, it was emails and phones preferred for communication. These days, social media is the preference. Hence, it will be best to include almost every method. These include:

• Business name and email address
• Email or physical address
• Contact form 
• Social media shares
• Contact number
• Google map and other methods 

Besides all these, live chat can be a great add-on. This supports the visitors who simply want to do a quick chat and get their questions answered instantly. 

Decide on Expected Response Times

We all understand that waiting is inevitable but often frustrating. In this case, real-time client support is crucial. Customers won’t be able to determine how to proceed or whether they will receive a response if you are unable to provide them with the wait time estimate.

So, if clients learn that email replies would take a day, they may attempt contacting other self-service options and resolving their issues independently. On the other hand, if they are willing to wait, they can relax knowing that a reply is on the way. 

In simple words, design the contact page keeping all these criteria in mind. Also, make sure that you don’t leave the customers to make predictions about how long they have to wait for a response. Simply, provide them a timeframe within the contact page. 

Keep the Contact Page Design Engaging

Have you ever seen a lot of contact pages on one single website following a simple and responsive layout? It is an effective approach to serving the purpose while standing out for its simplicity. 

The contact pages are usually overlooked in terms of design as functionality is considered more essential than the appeal. Remember the contact page needs to be clear and concise along with information available at the fingertips. But also make it impressive. Include elements of the brand and personality of the company in the design. It can be done by choosing relevant images and graphics.  

There are multiple in-built themes for designing the contact forms. You can customize those styles as per your needs. Also, if you are designing the contact page built on the WordPress platform, you can utilize the drag-and-drop builder plugin. It will provide the required flexibility to stay creative and reduce the need for writing code. 

The best you can do is hire one from the web designing companies in Singapore to get an engaging and straightforward contact page designed. They won’t overlook any of the tactics to add the elements that can attract potential consumers. 

Utilize Appropriate CTAs

Of course, not all visitors on the contact page are about to make the purchase. Some may have queries, some may be facing technical problems, and others may be there to buy the goods or services. Therefore, the contact page must be able to distinguish between all of these variations.

For this, CTAs are a great way to encourage productive and increased engagement. Encourage them to carry out the action however they see fit. For example, enable them to sign up for the newsletter, browse the products on sale, or ask them to follow your social media accounts. 

Create Welcoming and Catchy Copy

The customer’s decision on contacting your business depends on what actually what your contact page says. 

Your contact us page must include genuine requests to let customers know you are there to help. For example, add phrases such as:

• Let us make your day by answering your comments and resolving your queries. 
• We would like to hear and respond to your inquiry. 

Writing such a type of copy and choosing welcoming and wise words is essential. After all, it’s the content that reflects the brand personality. Besides, you can use the phrases in the form of CTAs like:

• Let us help
• Get in Touch
• Connect for Chat and more

Keep the purpose of the contact form straightforward. Add checkboxes or forms to gather data for service improvement, marketing purposes, and more. 

Conclusion

The contact page is a great opportunity to direct visitors to other sources from where they can get their queries resolved. For example, customers or visitors would want to follow your business on social media. Also, they may consider signing up for an email newsletter. So, following all these tips will help you make a contact page that stands out and helps retain potential customers.

Avoid creating a boring contact page as it will only affect the customer experience. However, if the contact web page layout is engaging, finding the solutions or gathering feedback will be much easier. After all, the contact page is the first place where people go for assistance. Hence, make the first impression count.