Tips for Making Powerful Facebook Lead Ads

Facebook lead advertising can achieve various marketing goals, but they work best for one of the marketing maxims: Recognize your audience. You can also use reliable Facebook lead testing tools for the best outcomes. 

While many marketers believe they understand their target market, they frequently mix up customer data and customer analytics. It’s simple to forget that sometimes the best approach to understanding clients is just to ask questions in a primarily online economy. That is precisely what Facebook lead advertising (also known as Facebook lead forms) accomplishes.

Facebook lead ads might be the best option if your goals involve gathering market research, client feedback, or increasing conversions. This guide will address all of your concerns regarding the ad format and the use of Facebook lead testing tools. 

You can get detailed instructions on how to create successful Facebook lead advertising in this article. In addition, you’ll learn how to add unique questions and fields to your form.

Ten steps to creating a Facebook lead ad:

Here is a step-by-step guide on how to set up Facebook lead-generating advertisements.

1. Access Ads Manager.
2. Click Create in the top left corner of Ads Manager.
3. Select lead generation as your campaign’s objective and give it a name.
4. Select the Page that will house your lead ad. After reading the terms and conditions of Facebook Lead Ads, click View Terms and select your acceptance. 
5. Select your budget, timetable, placements, and target market. Nota bene: Lead advertisements cannot be directed at users under 18.
6. Pick the lead ad formats you want. Your options are a carousel, a single image, a video, or a slideshow.
7. Include a call to action, your headline, and your body text. A preview of your ad is shown while you construct it in a window on the right.
8. Click Contact Form as you scroll down. You can include the form’s title, an introduction, questions, your company’s privacy statement, and a thank you screen here.

• Introduction: Clearly state why users should fill out your form in this area.
• Custom questions: Two different sorts of questions are available for customization: gender, work title, and standard and unique questions. Ask specific questions about your industry, such as, “When are you looking to buy a new car?” The number of questions is limited to 15. Some nations forbid advertising from asking for specific data.
• Type of Form: You have the choice of selecting: greater volume or intention. If your campaign’s objective is to get as many people to fill out the form as possible, go for a higher volume. When you choose a higher intent, your form will include a step that lets users check and double-check their information before submitting it. If you want to close a deal, this is a fantastic choice.
• Privacy Policy: Facebook lead advertising must provide a link to your company’s privacy statement. Make sure your company website has a page for you.
• Thank you screen: Following the form submission, this screen will show up. A download link or call to action may also be included here.

9. Check the box next to “Collect organic leads” in the Settings section of your form. This additional step is optional but advised. Here, you can also modify the form’s language. 
10. In the top-right corner, click Finish. When you are prepared to publish, review your ad in Ads Manager and click Confirm.    

Once you’ve placed an advertisement, you can obtain leads manually, through the API for Facebook Marketing, or by integrating your customer’s system.  

How to make compelling Facebook lead advertisements? 

Provide a reward:

If you give something in return, people are more inclined to give you their private information. A strong incentive, whether a discount code or a free download, demonstrates to clients how much you appreciate their data.

Be specific with your offer:

For customers to grasp what they are joining up for, share your value proposition upfront. Facebook advises you to add this information, though it is optional, in your form’s introduction and promotional material. Additionally, incorporate branding throughout the experience to remove any doubt about who users are disclosing their information.

Additionally, it’s crucial to select images that reinforce your messaging. 

Use enticing formats and content:

Lead advertisements function best on Facebook when the medium matches the message, just like any other ad. For instance, a carousel style might be ideal if you want to highlight several products or features. On the other hand, a short video is a useful format for delivering stories and raising brand recognition.

Maintain a simple form:

Ask only those questions that are pertinent. For example, if multiple-choice questions are on your form, keep the number of options to three or four.

Final thoughts: You may generate leads directly on Facebook without using any additional software. For example, you may add unique questions and fields to your form using the built-in Facebook lead form functionality and then utilise it in a lead-generation ad campaign. Make sure to eliminate custom audiences of those who have previously interacted with your lead form to improve your ad targeting and maximise your results.