Competing on Instagram becomes more challenging every year since its algorithms, as well as the users’ preferences change frequently. Fortunately, there is an ever-green rule you are always welcome to follow – create engaging content of high quality to stay on top of search results and trigger your audience’s interest. In this article, we will discuss some tips, tricks, and apps to take your Instagram content to the next level, attract new followers and promote your business or personal brand.
Tips and Tools to Take Your Instagram Content to a Higher Level
So where to start to improve your content quality? There are some vital points that you need to know to get your content to the next level. Check out the tips and tools to reboot your Instagram content and engage your audience even more.
Start with Analytics
Take an analytical look at your account in order to understand which posts are most popular, which receive comments, and which are often saved or reposted. Analyze the reach and engagement your content drives. This way you will understand what content has a great chance of becoming popular and bringing you the desired effect.
There is a need to study your direct competitors too since this can become a growth point for your account. After all, you can understand what content your target audience likes. Familiarize yourself with the competitors that are included in the recommendations and carefully review their profiles. This will allow you to understand what and how you need to do in order to get a similar result.
By the way, you can use the ImgInn service with which you can remain anonymous if, for some reason, you do not want the profile owners to know that you have viewed the profile. Plus, you can always get help if you have any difficulties with ImgInn troubleshooting on the Howly official website.
Find a Perfect Posting Time
If your content is published at your target audience activity peak, then you will get the first reactions faster, which will allow your account to get to the top. Instagram offers the opportunity to identify the peak activity of your audience using statistics. Use this data to publish your content at the right time. This will increase your engagement rate and allow your content to get featured as well.
Focus on Video
Video content now attracts more attention than images alone. Such content is actively viewed and interacted with. Accordingly, engaging content is more likely to get recommended.
Moreover, the platform also focuses on video content too and willingly promotes it in recommendations. You may have noticed that Reels are displayed first in user profiles today. Therefore, video content is what today can bring real success to your profile. Also, users today also like this type of content.
Use Hashtags and Geotags
Carefully selected hashtags will improve the reach of your post. The maximum allowable number of hashtags is 30. However, practice shows that no more than ten is enough. Before adding hashtags, you should check them for frequency since not all hashtags are equally effective. An Instagram search will not show such a post with highly frequent hashtags only because it will be immediately lost among many others.
Therefore, you should give preference to hashtags that are used less frequently and closer to your topic. It is also important to understand that it is worth choosing thematic and relevant hashtags. Otherwise, it will be more difficult for the Instagram algorithm to find your target audience.
What to do with geotags? They should be actively used. For example, profile recommendations are also generated based on the user’s location. Therefore, if you have a physical location for your business, then you should definitely indicate the appropriate geotag.
Pay Attention to the Keywords
The importance of keywords is underestimated by many when preparing content for Instagram. However, keywords play the same important role as in the content of the site. This will allow the platform algorithms to recommend your profile to the right target audience since it will be clear to whom you need to show your profile.
In this case, it is worth selecting a set of keywords that you will always use in your content in order to create a clear picture for search algorithms about your account. If you plan to create a publication that will stand out from the main topic of your account, then you should try to organically enter a mention of the main topic of your account in the description.
Use Text Optimization Tools
Of course, the quality and uniqueness of the text plays a significant role in promoting your content on Instagram. Therefore, it is worth paying special attention to the quality of your text. In order to optimize your publications, you can use free tools that will allow you to increase the readability of the text for both readers and search algorithms. For example, you can try using the Hemingway App editor. Here you can get rid of stylistic and grammatical errors and improve the readability of your text.
Highlights are stories that are pinned with special images at the top of your feed. This tool is used to capture the attention of users and talk about the profile, brand, and inform customers/subscribers.
Such images are often designed in accordance with the corporate style and display the content of each of them. You can create specialized icons yourself in story editors, and image editors or simply find ready-made solutions on the Internet.
When creating such elements, the main condition is that they must be visually appealing to your audience. This is another opportunity to take your profile to the pro level and get more attention from your subscribers.
Use the above tips and tools to take your Instagram content to the next level. These tips will help you attract an influx of new followers and promote your profile or business easily.