The average American watches TV for almost four hours every day. Are you missing out on potential customers because you’re not reaching them on television?
In today’s advertisement environment, you have a lot of options. Online advertising is bigger than ever and you can even gain free word of mouth publicity through social media.
Television might seem old school, but you’d be wrong to count it out. TV advertisements can increase your ROI by up to 86% over time.
Ready to jump into the world of TV ads? Follow our guide to get started the right way.
Finding Your Audience
As with all advertising, you need to go to where your audience is. What kind of shows are they watching, on what channels, and at what times?
For example, if you want to market to kids, your TV ads need to show up during cartoon shows. A service like finecast.com/en/home can help you find the right slot for your ads.
Local vs. Cable TV
A lot of things factor into the price of your business advertisement, including length of ad, production, and time of day you run your commercial. Whether you choose to advertise on local channels or on cable also affects the cost of your ad.
Local TV channels are perfect for small businesses who want to reach out to their community. They’re available only in a certain location and they’re more affordable than cable ads.
Cable TV ads go out nation-wide, however not every household has cable TV. While cable ads can be more expensive, the bonus it that there are so many niche channels, you can more easily find the right audience.
Creating Your Ad
Television is its own unique medium. Understanding it will make your commercial stand out from others and get the results you’re looking for.
Start brainstorming by making a list of types of ads you’ve seen on TV that made an impression on you. Did they tell a story, was it someone speaking directly to the camera, did it make you laugh, was it a demonstration of a product?
You don’t need to spend a lot of time and money to make an ad that’s effective. The most important goals for your ads are that they must catch your customer’s eye, make them aware of your product, and include a strong call to action.
Unlike online ads, customers can’t immediately interact with your television advertisement. Make sure your CTA is strong enough to seal the deal.
Your Guide to TV Advertisements
With this roadmap, you’ll be able to create TV advertisements that reach the right customers on the right channels. Your ad will be memorable enough to snag viewers’ attention and get them to convert.
Don’t sleep on TV ads because you feel that they’re out of date. Add them to your business ad options to see what works best for your company.
Growing your business doesn’t have to be difficult, and we want to help you every step of the way. Check out our other business articles and be inspired to strive for success.