The Latest Conversion Optimization Strategies to Deploy Right Away

You’ve got your website up and running. And the results have ranged from “Okay.” to “Good.”. Sure, you’re getting traffic and generating sales. But as you look through your analytics, you can’t help but feel like you could be doing better.

Is there something you’ve overlooked in your style guide? Could your website be costing you money without you knowing it?

We’ve put together a list of quick and relatively easy conversion optimization strategies that you can start using today. Keep reading to find out how you can turn your website into a lean, mean, money-making machine.

1. Content Refreshes

Back when the internet was brand spanking new and we were all just wrapping our heads around Google, you could shoot to the top of the SERPs while writing about virtually anything. All you had to do was insert keywords into the right places.

Fast forward to the present, in the 2020s and beyond, and it’s not enough to sprinkle in a few keywords and hit “publish”. You’re competing with giant information repositories like Wikipedia alongside all the other subject experts, marketing gurus, and juggernaut websites out there.

Your evergreen content needs to be as informative and engaging today as it was when you wrote it. And your trendy content needs to hit all the right notes while still drawing in eyeballs.

In short, you need your content to do more. And periodic content audits and refreshers can help you drive results in a big way.

2. Link-Building

Have you ever finished watching a really good show and thought something along the lines of, “Thank goodness for the ‘You May Also Like’ section. I wouldn’t have known what to watch next otherwise!”? Netflix, Amazon Prime, and hulu österreich sophisticated algorithms and sorting systems to help viewers find more of what they enjoy. And with the power of internal links, you can create a referral system that accomplishes the same thing.

Think about it. The best way to keep people on your site is to serve up more of what they’re looking for. After all, no one who found your site through one post is going to say, “No thanks. I don’t need any further insight into what I’m trying to do.” if you’ve got another equally well-written piece of killer content ready.

Look through your top-performing posts and see if you’ve missed any opportunities to link people to them. Even if people are finding your site through random pages, leveling up your internal linking game can make a world of difference.

3. Add an Email Capture Form

In any relationship, it’s possible to meet the right person at the wrong time. And depending on your industry, your dream customers could be visiting your site today even though they might not be ready to purchase your product until next year. During the early stages of the buying process, people are often searching for information and trying to get their bearings.

But let’s be honest here: How many times have you visited a site, read through a few blog posts, and said, “Wow. That was insanely helpful.” before clicking away and never going back? While it’s true that nobody likes a cluttered inbox, email addresses are a fantastic way to stay at the top of people’s minds even if they’re not looking to make a purchase right at this minute.

They say that 306.4 billion emails were sent every day in 2020. And while there’s an argument to be made that 2020 was an odd year, the numbers speak for themselves. By adding an email capture form to your site, you can give yourself more opportunities to follow up with the visitors you already have.

4. Data Acquisition

In many regards, marketing is a soft science. Although industry awards are often given to marketers who have exhibited creativity, going from “We need to increase clicks.” to “Our visitors are leaving at this point.” often requires cold, hard data.

The truth is that many companies struggle with finding and acquiring the right kind of data. The good news, however, is that the numbers that would normally allow you to say, “This page is underperforming.” are often a pixel, a tracking link, and a few more assessment tools away. And the best part is that you can run these searches, make these on-page changes, and give yourself a perpetual data loop within the span of a few minutes.

5. Having Metrics and Goals

A lot of businesses put up websites, throw up content, and start driving traffic with a few general goals in mind. But if you were to ask the question, “What outcomes would you be happy with?”, chances are that you’d probably get a lot of vague responses back.

If you’re just getting your feet wet or if you’re experimenting with a new tactic, vagueness may be understandable. But when you’re talking about online advertising, the more digital marketing metrics you can fit into your decision-making, the better. For these reasons, many companies follow the Google model and push for marketing KPIs.

With this approach, “We’d like to get more email sign-ups.” becomes “We’re looking to increase email sign-ups by 24 percent this quarter.”. And instead of “We want more people to purchase this product.”, it’s “We want to see an uptick of 25 percent or more.”. It’s amazing what you can accomplish when you get more specific with your goals.

Sell Like Dynamite With These Conversion Optimization Strategies

Websites are like gardens. In order to get more clicks, more sales, and more revenues, you have to make sure that your site has all the things that it needs in order to grow. And to keep the metaphor going, conversion optimization strategies are the online equivalent of giving your site the right type of fertilizer, the right amount of water, and the perfect level of sunlight.

You might be surprised at how just a few smart marketing changes can dramatically improve your bottom line. Want more website optimization hacks? Check out our site for more posts like this!