The different sales promotion techniques
This Thursday’s marketing tutorial is a bit special because I am coming back to a theme that I have already dealt with before. These are the different sales promotion techniques. I will detail for you the operation and the instructions for use of each technique.
1. What is sales promotion?
I remind you that sales promotion is a set of actions aimed at pushing your customers or prospects to purchase by offering them your products or services using by a specific discount code.
The aim of sales promotion is to push the product towards the consumer at the very moment of the act of purchase. This is why it is called a “push” strategy or a “push” strategy.
2. What interest for your business?
These sales promotion techniques will be useful to you to increase your sales but can also be used to retain your current customers, win new potential customers, enhance your brand image and especially develop your notoriety with your target audience.
3. How do you go about it?
There are 4 categories of promotional sales techniques:
– Sale with discount it is about presenting a product and its qualities on the bases of discount codes. This technique is generally practiced by promosearcher.com, where we are offering special online4baby discount code for buying different products.
a- Sale with bonuses:
The bonus is a product or a service, given free of charge on the occasion of the purchase of a product or the provision of a service. Take the case of computer hardware stores that offer an SD memory card for free if you buy a laptop for example. Or even a hairdressing salon that offers shampoo and care to its clients who come to do a brushing plus a cut.
The bonus can be of several types:
– The direct bonus: this involves giving your customers an item directly after purchasing a product. For example: for the annual subscription to a magazine, an mp3 is offered.
-The deferred premium: this involves giving a gift to the consumer once he has made a certain number of purchases. For example: a free menu for 10 purchases of the same menu.
– Containing bonus: it consists of offering packaging as a gift with the product, which can possibly be collected. The best-known example is undoubtedly that of mustard glasses. Another example can be cited, that of the small Alsa boxes which contain the brand’s sachets of yeast.
– The additional product bonus: it is the fact of offering an additional quantity of product for the same price. This example is common for shampoos, shower gels, brioches or even juices.
b- The technique of games:
These are essentially games, the lottery and contests.
– Games and lottery: these are generally commercial operations with promises of profit, for which chance determines the winner (s). For example the winning SMS game: you have to answer a question correctly in order to be able to participate in a draw.
– Competitions: this is a promotional technique where the knowledge of the participants is normally called upon in order to win a gift.
c- Price reductions:
We can cite 4 categories:
– Reduction coupons and coupons: this is a technique based on the use of reduction coupons or partial reimbursement linked to the purchase of a product. These vouchers or coupons can be distributed before the purchase, appear on a product or on another product of the brand for example. The latter is called a cross coupon.
– Lot sales: this is a set of products sold at the same time at a special price.
– The reimbursement offer: all or part of the product is reimbursed upon presentation of proof of purchase. The large-scale retailer Leclerc, for example, has long marketed a reimbursement offer that says: If you find less expensive elsewhere, you will be reimbursed the difference.
– The special offer: this is a special price on a product for a specific period.
d- Tests and sampling:
– The product test: this is a test offer for a new product, with no obligation to purchase. In general, this is what gyms do by offering a discovery session open to anyone who wants it.
– The sample: it is the free distribution of a reduced quantity of a product in order to allow the customers to test it and to encourage them to purchase afterwards. This is the case with perfumeries like Sephora which slip you samples of perfumes or care creams for free in your sachets after any purchase.
