The Best Social Media Platform for Business
3.81 billion. That, believe it or not, is the staggering number of people who use social media these days. Crazy, right?
Whether it’s Instagram, Facebook, Twitter, or TikTok, almost half of the world’s population are now logging in and spending time on one platform or another. And that’s good news for businesses! With so many potential customers in one place, social media provides an incredible opportunity to market products/services and develop a loyal following in the process.
But which is the best social media platform for business? Keep reading to find out!
TikTok
The new kid on the block, TikTok has rapidly turned into one of the most popular social media platforms out there. And for good reason! You’ll struggle to find another one that offers a) an equivalent number of monthly users and b) such amazing organic reach.
Someone with no followers can create an account, launch a video, and expect thousands of users around the world to see it.
That simply doesn’t happen on established platforms, such as Facebook or Instagram, where ad spend usually governs reach. Oh, and contrary to popular belief, TikTok isn’t just for teenage girls who want to post videos of themselves singing and dancing! Any business, regardless of its niche, would do well to jump on the bandwagon before the TikTok algorithm changes.
No list of the best social media platforms for business would be complete without the old dog of the industry: Facebook.
Sure, the organic reach of 10 years ago no longer exists. You’ll have to pay for the privilege if you want your target audience to see your ads in 2021! Yet take nothing away from the opportunity.
With mind-numbing amounts of users and a powerful ad manager (with impressive targeting capabilities), Facebook remains one of the best platforms to promote business. To get the best bang for your buck, though, be sure to learn the ropes before investing your entire ad budget into the platform.
Instagram’s another all-popular social media platform for individuals and businesses alike. For good reason too. With a sleek, intuitive user experience and beautiful imagery on offer, Instagram’s the perfect platform for creative people!
Of course, the same applies to businesses- especially those with a strong visual component. Although there are various Instagram marketing strategies to avoid, the unique ad opportunities here, alongside the addition of “Reels” (a clever attempt to compete with TikTok), make for another compelling opportunity to develop your brand and promote your products/services.
Choose the Best Social Media Platform for Your Business
The digital world’s awash with social media platforms nowadays, many of which boast vast numbers of frequent users. However, not all of them are made equal from a business perspective!
With any luck, the insights in this article will help you select the best social media platform for your business. Keep them in mind and you should be one step closer to allocating your ad budget in the most lucrative places.
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