The 11 Slides You Need to Have in Your Pitch Deck for 2023

If you’re a startup founder, you know that a pitch deck is a crucial tool for securing funding from investors. A pitch deck is a presentation that outlines the key elements of your business and provides investors with a clear understanding of your company’s value proposition and potential for growth.

What is a slide deck?

A pitch deck, sometimes referred to as a slide deck or start-up deck, is a type of presentation that gives a concise but comprehensive overview of your business. It should include the main points of your business plan, the products and services your company offers, top-level financial forecasts, and funding requirements. A pitch deck should be able to stand alone as a visual document, but it is primarily used as a tool to convey the narrative of your business.

Why should you have a pitch deck?

While it might seem counterintuitive, the primary purpose of a pitch deck is not necessarily to secure funding. Rather, the main goal is to progress to the next stage of the investment process. 

Your pitch deck and presentation will likely be some of the first materials an investor sees to learn about your company, and as investments are rarely made after just one meeting, your goal is to generate interest in your business and persuade the investor to want to know more. Therefore, while a well-constructed pitch deck is crucial for obtaining funding, the main objective is to move on to the next stage – another meeting and a request for further information.

11 must have slides in a pitch deck:

As a startup founder, it’s important to have a clear and concise pitch deck that showcases the key elements of your business and tells your company’s story in a compelling way. Here are the 11 slides you need to have in your pitch deck for 2023:

1. Title slide: The title slide should include the name of your company and the title of your presentation. This is the first thing investors will see, so it’s important to make a strong first impression.
2. Problem slide: This slide should outline the problem your company is solving and the market opportunity it represents.
3. Solution slide: This slide should describe your product or service and how it solves the problem outlined in the previous slide.
4. Target market slide: This slide should describe the specific customer segment you are targeting and why they will be interested in your product or service.
5. Competitive landscape slide: This slide should provide an overview of the competitive landscape and how your company stands out from the competition.
6. Business model slide: This slide should describe your company’s revenue streams and how you plan to make money.
7. Marketing and sales strategy slide: This slide should outline your plans for marketing and selling your product or service.
8. Team slide: This slide should introduce the key members of your team and their relevant experience and expertise.
9. Financials slide: This slide should provide an overview of your company’s financials, including revenue projections and funding requirements.
10. If your company has already achieved some level of traction, this slide should highlight Traction slide:your key milestones and accomplishments.
11. Future plans slide: This final slide should outline your future plans for the company and how you plan to achieve your long-term goals.

By including these 11 slides in your pitch deck, you’ll be well-prepared to make a strong case for your company and secure funding from investors. 

Creating a pitch deck can be a daunting task, but with the right approach and attention to detail, it can be an effective tool for securing funding and communicating the value of your business to investors. Here are some tips for making a successful pitch deck:

• Keep it concise: A pitch deck should be brief and to the point. Aim for 10-15 slides and avoid including too much text or unnecessary details.
• Tell a compelling story: A pitch deck should not just be a dry presentation of facts and figures. Instead, it should tell a story about your company, its mission, and the problems it aims to solve. Use compelling visuals and examples to bring your story to life.
• Highlight your unique value proposition: What makes your company different from the competition? Your pitch deck should clearly articulate your unique value proposition and explain how your product or service meets the needs of your target market in a way that your competitors do not.
• Include financial projections: Investors want to see that your company has a solid financial foundation and a clear plan for growth. Include high-level financial projections and explain how you plan to use funding to scale your business.
• Practice, practice, practice: A successful PPT presentation is not just about the content, but also about the delivery. Practice your pitch numerous times to ensure that you are confident and comfortable presenting.

By following these tips, you can create a pitch deck that effectively communicates the value of your business and inspires investors to want to know more.

Final thoughts:

In conclusion, a pitch deck is an essential tool for startup founders looking to secure funding from investors. By including the 11 slides outlined in this article, you can effectively communicate the key elements of your business and showcase your company’s value proposition and potential for growth. Remember to keep your pitch deck concise, tell a compelling story, highlight your unique value proposition, include financial projections, and practice your presentation. With a well-crafted pitch deck, you’ll be well-prepared to make a strong case for your business and increase your chances of securing the funding you need to succeed.