Social Media Marketing For Equity Crowdfunding: Posts That Trigger Investment Decisions
Introduction
In the day and age of digital marketing, there is no service for your equity crowdfunding platform other than social media. Whether you are a brand new equity crowdfunding service provider or have been in the market for quite some time, ignoring the advantages of social media is a mistake.
Equity Crowdfunding is one such venture which requires public attention in order to commence investment; social media can help you in proper targeting.
With proper planning and social media marketing strategy, you can have a skyrocketing equity crowdfunding venture. The “free of cost” fact makes it even more tempting. However, once expansion begins, you might have to buy some premium features for efficient reach.
What Is Equity Crowdfunding
Equity Crowdfunding is a form of accumulating funds for small businesses with little to no investment, to begin with. These are registered commercial enterprises, and there are different forms of pledges which each company receives. Here are a few of them:
Donations: Donations are made by individuals who do not expect anything in return. Small or new businesses can create campaigns in a crowdfunding platform, and any donor offering funds exclusively to assist the new company is considered a donation.
Rewards: These are investors who receive something in return for their investment. If it is a new investment, there is a tenure post in which they will receive an amount of that fund or a percentage of total profit.
Backers: They are investors funding the company, but they are also the owner of a share of the enterprise. This is not a service offered by every intermediary, but some high-quality Equity Crowdfunding does.
Intermediaries are the middlemen between the backers and the business. They are often the different crowdfunding services one chooses from.
Social Media Marketing For Equity Crowdfunding
If you are an owner of one such equity crowdfunding service, acting as an intermediary, you have first let the audience know.
1. Choose The Right Social Media
There are more than ten prominent social media platforms connecting the world from one constituency to another. However, when it comes to a financial venture like equity crowdfunding, not every social media platform would be ideal.
Each social media platform is dominated by a certain age group, as understood through demographics. Therefore, in terms of Equity Crowdfunding, one can start with Facebook and LinkedIn since they are dominated by other enterprises (in need of funds).
The ensuing expansion could be Instagram since it is one such platform visited by all age groups and occupations.
2. Creating An Awareness For Donations, & Investors
Awareness is the next step-
You have a crowdfunding service.
First, attract small businesses or fresh entrepreneurs in need of funds.
Second, investors, backers, and donors who are willing to invest.
If you are new to Equity Crowdfunding, here are the kinds of posts that can benefit you in the beginning.
– Why your crowdfunding business is better than others in the competition.
– What are the neo-modern features you offer?
– How your platform is easier to navigate for young entrepreneurs with the venture.
If you are an established Equity Crowdfunding venture, here is how you should proceed with your posts.
– How your crowdfunding service has helped other businesses, case studies.
– The quality investors you have on board.
– Words from investors or business owners.
3. The Power Of Hashtags
Hashtags have the power to increase your brand’s visibility on social media. It is an important part of social media optimization, and you may take help from social media marketing experts in order to get the trendiest hashtags.
Do not overpower your social media posts with hashtags because you also have to retain the audience’s attention once they reach the post. Good content with eye-catching taglines is some of the known methods of getting better traffic.
4. Awareness Of Epic Developments
Whenever your equity crowdfunding agency goes through an epic development, books a big deal, or one of the registered companies assures a high percentage of ROI, do not keep them within the venture.
Sharing such achievements with your online followers can attract potential backers or enterprises.
5. Influencer Marketing Could Be Fit
Influencer marketing is becoming the newest trend to bring more audience. Influencer marketing is making more impact on the audience psyche than well revised corporate advertisement strategy.
This is because consumers now would rather believe in a real-life example than a fictional advertisement campaign. You can hire professionals to approach different influencers who are willing to test the service, either as an investor or an entrepreneur looking for funding.
Their real-life experience will account for more audiences, especially the ones who follow them.
How To Work Through Social Media
Maintaining social media is more of a more difficult task than opening an account. However, For any newbie, there is a formula to follow.
1. Have A Social Media Calendar
Having a social media calendar helps you to understand what to post each day. Generally, when you hire an experienced social media manager, they will give an entire overview of the week or even month.
2. Do Not Go Days Without Posting
Forgetting about social media will also make your audience forget about you. You cannot miss posting for days and then come back and expect the same amount of likes and views. So, try posting regularly.
3. Try Video Marketing
Suppose you are dealing with low engagement in your social media post. Less amount of likes, even though your views are high. Then your posts are not making a good impact. Take a different route of video marketing, as it can retain an audience’s attention span more than simple texts and get more likes.
Start Your Crowdfunding Venture Today!
Even if you do not have concrete equity crowdfunding now and you are in the planning phase, you can start your social media. All you need is your company’s mission and vision and an expert understanding of social media marketing.
The sooner you start your social media, the quicker you will have an audience base to launch to.
