Every employer lives through their employee’s work these days. As a result, a business’s brand image or name is no longer enough to attract top talent. Regardless of your business nature and size, a strong focus on candidate experience and active recruitment efforts are the names of the hiring game.
So, if you aren’t utilizing some of the latest recruitment technologies, it is now time you catch up. In the end, a potential employee is a customer who wants to be treated as one. So, consider working with your business’s marketing department to develop an employee persona and then utilize this persona to identify candidates of your choice.
Whatever the case may be, traditional recruitment strategies are now irrelevant in today’s technologically dependant corporate world. Instead, businesses looking to attract high-quality talent need to meet them on digital spaces and platforms where they spend most of their time.
That said, many organizations have adopted technology at work, in workspaces, and in processes to support their modern employees. Let’s look at a few ways to utilize technology to find a credible workforce for your business.
- Mobile hiring.
From paying utility bills to ordering food, consumers utilize their mobile devices for just about everything. Searching for jobs is something that they regularly do on their mobile devices, which means you should optimize your job offer pages for mobile usage.
Before leveraging mobile technology for the sole purpose of recruiting better employees, companies should first optimize their website for mobile. They must also ensure that their mobile websites aren’t a copy of their desktop website.
An easy way to utilize mobile hiring is to parent up with a well-known recruitment agency with a fully functional online hiring portal such as to help no-code chatbot development complement your business’s mobile hiring strategy. Doing so will increase your chances of finding talent more suited to your business nature and requirements.
- Automated recruitment marketing
Attracting top talent through advertising via marketing via platforms that go far beyond your typical job board is now an essential part of any recruitment strategy. This strategy is better known as inbound recruiting.
Nowadays, it is vital to be where your potential employees are and reach out to them like a business would their customers. In such a case, automated recruitment marketing provides tons of benefits.
Such technology allows recruiters to skip the job boards altogether. Instead, they utilize AI technology to determine the best channels for identifying their target employee personas. In addition, they would use this platform to post job adverts across various channels while tracking and monitoring conversions, money spent, clicks, and impressions.
That said, it isn’t a set-and-forget approach. However, something that would require constant micromanagement and attention can now be automated for better results through technology.
- Facial recognition.
Utilizing facial recognition to hire employees is somewhat of a grey area and requires constant training for increased effectiveness. That said, software like human and Hire Vue use algorithms to determine potential employees’ expressions via facial recognition software.
Such a thing will provide an insight into whether a potential candidate is suitable for a particular job or not. Moreover, this software also claims to eliminate recruiter and algorithmic biases, ensuring diversity in the hiring process.
Recruiters are likely to make hiring decisions based upon the context, chemistry, and mood instead of skills alone. Facial recognition software takes the recruitment process one step closer to removing anything that clouds human judgment during the recruitment process.
Utilizing video technology for interviewing potential employees will drastically speed up the hiring process. In addition, such a thing will remove the hassle for candidates to travel to other locations to give interviews. As today’s candidates expect fast results and responses to job applications, the traditional hiring process is outdated. In fact, according to research, around 66 percent of applicants will only wait two hours before considering the job opportunity as a lost cause.
On the other hand, video interviewing solutions, both on-demand and live ones, allow recruiters to fill their open positions quicker while providing a more convenient and hassle-free recruitment experience that meets the modern employee’s expectations.
These days, chatbots are gaining popularity, especially amongst digital marketers, as a tool to get in touch with customers. Similarly, these chatbots make the recruitment process a whole lot easier as they allow recruiters to reach out to potential employees in various ways.
For instance, these recruitment chatbots can screen potential employees, provide application status updates for every candidate to the recruiters, guiding them to candidate profiles that best suit a particular role or job.
These chatbots serve as intelligent recruitment assistants with conversational abilities that rival human beings, building confidence and trust with candidates while delivering a smooth user experience. Such a relationship of trust leads to improved completion rates, conversion rates, and increased candidate engagement.
However, recruiters should be wary of how a chatbot interacts with a candidate. The wrong chatbot solutions will lead to decreased candidate engagement and might result in a lousy candidate experience.
- Virtual reality.
Virtual reality is taking the HR world by storm these days with its various applications, from upskilling to recruitment. Imagine showing potential employees your business premises without asking them to fly over to its physical location. However, with recruitment, virtual reality can potentially enhance the candidate’s experience tenfold, allowing you to attract high-quality talent. Not to mention, it will enable you to prevent costs associated with flying them in.
That said, VR (Virtual Reality) is still an expensive piece of technology. However, recruitment experts expect it to go mainstream in the upcoming years. Reduced hiring costs, coupled with the ability to provide candidates with a virtual tour, make virtual reality an influential recruitment tech!
As early as 2028, businesses will utilize virtual reality avatars to converse with and recruit talent.
- Blockchain technology.
The utilization of blockchain technology for the sole purpose of recruitment is somewhat of an unknown strategy for most businesses. However, it has the potential to simplify the hiring process drastically. Therefore, expect it to be a part of a business’s hiring strategy sooner rather than later.
The beauty of blockchain technology is that organizations can maintain their compliance with data privacy rules and regulations. They can access information such as educational credentials, background checks, salary histories, and much more while remaining entirely anonymous to avoid breaking any privacy laws.
Not to mention, accurate candidate information is vital to making better, more informed hiring decisions.
Finding the right talent for your business can be a challenging process. However, technology allows recruiters to break away from the norm and focus on hiring top-notch talent, even in the stringiest of job markets.
In addition, with the proper tools and software, you will be able to simplify your entire recruitment process and utilize the time saved on more business-critical tasks such as maintaining positive relationships with your customers or keeping your existing employees satisfied!