SEO Link Building for Your Business: What Works in 2023?

Anyone who wants to get more traffic to their website has to work on improving the domain authority (DA). High DA is an important component of ranking on top of the search results. How do you get there? By implementing a comprehensive SEO strategy with a strong focus on link building techniques.

Yet, doing proper SEO link building isn’t the easiest task, even for professionals. In fact, 41% of SEO specialists highlight that it is the most challenging part of their job. But no need to throw in the towel yet. If you take your time to prepare and create an actionable plan, you will get great results. This article outlines the most effective backlink-building strategies that you can use for your business.  

How to Prepare Your Website for SEO Link Building

SEO link-building techniques involve learning how to prepare your website so search engine crawlers can find it. Here is what you need to do:

Equip Yourself With the Right Tools

You require some good, time-tested tools to get into proper SEO link building. For many tasks, you would need generic SEO software that performs basic webpage analysis. Yet, there are also specific tools built to generate backlinks. The great news is that some of them are free. 

Organize Your Website Structure

Search engines can only index your content correctly if it has a recognizable structure. This has a significant impact on your domain authority and search rankings. Also, putting in the effort works wonders for improving user experience. If your website is a mess, all link-building strategies are just a waste of time. Simple steps like using a clear hierarchy, good URLs, and working on your internal links can make a huge difference.

Work with On-Site SEO

Your on-site SEO enhances your web visibility. Ensure that your web pages are optimized. To do this, include keywords in your page titles, meta descriptions, and subheadings to make your site SEO-friendly. Who do you write for? Remember that Google prioritizes people-first content. Besides, its guidelines specify that only unique articles that provide actual value stand a chance of being ranked. If you need help selecting topics, start by checking what users are searching for. You can use one of the many SEO tools to find this information. 

Make Your Website Mobile-Friendly

The world is increasingly becoming mobile. People want to be able to access information from anywhere and at any time. 64% more users do searches via mobile phones compared to desktops. Google’s mobile-first index clearly highlights the importance of this. Make sure that your site has a responsive layout, compressed images, and readable text. Besides, perform regular mobile-friendly tests via your Google Search Console.

Work on Your Website Speed

Your website speed can make or break your entire SEO link-building strategies. Slow pages have a higher bounce rate than those that are working well. That’s why you should check your page speed regularly to detect issues affecting your site and then fix them. 

Secure Your Page

Security is essential for every modern digital marketing strategy. Customers worry about the safety of their personal information and data online. If your website is insecure, you are already losing business. Use HTTPS to safeguard your site. This will increase customers’ trust and protect your sensitive data from cybercriminals. 

Best Link Building Strategies in 2023

There are many ways to build links. Since it is an ongoing process that requires commitment, you need to get it right. Here are some examples of the latest link-building techniques you can apply: 

Strategy #1 Do Your Research: The Keyword Strategy

Using keywords as a link-building strategy is more than just doing research. Yet it’s the first essential step. Employ SEO tools such as Semrush, Moz, or those link building software listed on technochops.com to help uncover your target audience’s phrases and search intent. 

When you already know what people are searching for, you have to think about increasing your visibility. You can write the best and most shareable content with the answers your audience seeks. Yet, your work is useless if they can’t find you. Use the keywords in your anchor texts and meta tags. And make sure you follow the preparation tips we’ve mentioned before. 

Strategy #2 You Can’t Do It Alone: Collaborate

“If you want to go fast, go alone; if you want to go far, go together.” This famous proverb highlights how collaboration is essential for long-term success. The same applies to businesses. SEO link building requires that you carry out outreach and cooperate with relevant websites that can link back to you. 

Guest blogging, influencer marketing, podcasting, or helping journalists (HARO) – anything can work. These activities won’t only generate backlinks but also strengthen your brand image. Show your expertise by sharing industry-specific viewpoints and valuable insights. Yet, remember that collaboration is not on-off, so be consistent to get the best results.

Strategy #3 Stay Trendy 

A common way to build links and increase web traffic is by tapping into the top trends of the moment. Tendencies change fast, so you have to keep an eye on them. With each new trend, you get opportunities to create shareable content around it and publish it on various platforms. Use linkable assets like infographics, statistics, case studies, etc., to maximize engagement and generate more backlinks.

If you’re a small local business with a limited budget, you won’t always need to use global trends. Instead, choose something relevant to your region and offer practical solutions for local market. Local SEO backlink-building strategies are priceless for small businesses.

Best Practices for SEO Link Building

SEO link building takes time. Here are some bonus tips to speed up your results:

• Use diverse anchors for your backlinks. Your backlinks should have anchor texts that are relevant and varied. Keep it simple and natural. Here is the format to use:
• Branded name (70%): Don’t overuse your brand name as an anchor. The recommended maximum is no more than two-thirds of all the anchors.
• Links (20%): Use the URL as an anchor no more than 20% of the time.
• Generic text (5%): Don’t forget about natural phrases like “learn more,” “click here,” etc.
• Fragment-match (less than 5%): Include one or two keywords of the target page in your anchor text.
• Exact match (less than 1%) – You can include search queries as anchor text but only do this sparingly, less than 1% of the time. 
• Surround your anchor with content. Add related content to your main keywords. It is essential for inserting keywords naturally. Besides, it is also good for search engines to understand that your link is relevant to your niche.
• Get backlinks from websites with different DAs. To create a natural backlinks profile, focus on variety. Simply using high-domain authority pages may sound great but can look suspicious. Guest post on sites with different DAs but still get most of your backlinks from the webpages with high domain authority.

• Link to different pages. Your backlinks should point to various pages on your site. Ensure that no more than 30-50% links to your homepage. You can use additional landings, blog posts, or use cases as an alternative. 
• Choose diverse backlink sources: It is important that your backlinks are relevant to your industry. But, you can occasionally broaden your reach by trying closely related topics.

Conclusion

SEO link building pays off for businesses that understand how to implement it. Applying the hacks above will enhance your domain authority and web traffic. It is an essential part of every successful marketing strategy. And no matter how much Google algorithm changes, link-building techniques remain effective for years.