SEO Best Practices

The most basic SEO Agency SYDENY optimization, it should be said that the website title, keywords , description settings. This is the easiest and ultimate SEO operation. So, how should we set the title, keywords and description of the website?

Title settings:

We have planned the keywords to be optimized for the homepage, column pages, and category pages through the keyword strategy in the initial stage of the site construction, and then we can draw up the title of the website based on the keywords.

Following Principles of SEO settings are as bellow:

1. Put the optimized content in the front of the title as much as possible, so that the optimized keywords can be more prominent.

2. The title must be different from the content on the Internet, so that it is easier to get a ranking.

3. The title contains the keywords that need to be optimized as completely as possible. Of course, you can also use a refreshing title, which will be more difficult to optimize, but it is easier to get clicks.

4. Generally, it does not be exceed 80 characters. Personally, I suggest you to SEO sydeny agency and see how many characters are displayed in the website title of the search results. It is best to not exceed it.

5. Multiple keywords can be separated by “_”, “丨” or English commas (use less), and the website name can be separated by “—”.

This is good for that optimizing the keywords 1, 2, and 3, but it is not beautiful. Product keywords can be assigned to product categories for optimization. The format of the column page is generally “Column Name—Brand Words (or Core Keywords)”

The format of the content page is generally “content title (column name)-brand words (or core keywords)”. The symbols in it can be modified more to make the title beautiful.

The title is the most important part of the contents and an important basis for search engines to judge the content. Therefore, as much as possible to avoid the modifications of the title after the inclusion, which is very unfriendly, and it is very easy to cause the right to be downgraded.

Keyword settings:

With the development of search engine technology, search engines have been able to judge website keywords based on website content, external links and other factors. Therefore, many SEOER believes that the role of SEO Agency Sydeny keywords is to facilitate the query ranking of webmaster tools.

Described settings:

Earlier we have said that the role of keywords is already very small, and the role of description is of course also reduced. But the filling in a description seriously does no harm to the website. It is recommended that the core keywords appear twice in the description to emphasize the content of the web page. The webmaster’s home recommends that the description does not exceed 200 characters, but from a certain perspective, the description, including keywords, is more written for search engines. I don’t think you need to be too obsessed with this.