SEO and ASO: Compare Two Decent Solutions
ASO is perceived as a special process that implies the app visibility improving within the most popular stores. The optimization also greatly influences the app conversion rates increasing. There are 2 well-known app stores, which are suitable for Android and iOS. Great attention is paid to the click-through rate, which means that the ASO has to convince the user to click into the app store once they find it. Optimization helps improve the app name, title, icon app screenshots, and app rating. When the person wants to know that the users download or make a purchase it has to be performed a Conversion Rate Optimization.
Basic differences between SEO and ASO
ASO is perceived as an essential process for app promotion and sometimes is compared to SEO. Both processes have similarities; it’s about conversion optimization and backlinking. Ranking factors are the main differences between Search Engines and App Store Optimizations. SEO factors involve nearly 200 aspects and the list is expanding. The same list with ASO factors is much shorter. The ASO’s main purpose is to increase the number of downloads and loyalty users. App Store Search is really essential because nearly 70% of mobile users employ it to find new interesting apps. Moreover, almost all of them are downloaded directly after the search.
Why App Store Optimization is useful?
- It improves visibility. It’s sad when people simply can’t find the app. Even in a case when the developed products are really high-level, targeted users won’t have an opportunity to rate the app and make sure the quality. Start optimizing if you are interested in getting the maximum benefit.
- Your app has to be founded by the right users, so the ASO helps reach the goal by matching the app to relevant keywords.
- It helps improve useful organic app downloading and ensures long-term results. Only regular updating and monitoring have to be provided.
- This solution is rather useful for app revenue and conversion rates increase.
- It helps reach diverse audiences due to the app.
There are some essential App Store ranking factors, among which it’s better to mention app name, subtitle, URL, keyword field, updates, in-app purchase, etc. When talking about Google Play Store factors, it has to be mentioned shot and long descriptions, app title, reviews, and updates, rating, downloads, etc.
Whether you need to get a decent App Store Optimization, it has to be developed a clear App Store Optimization strategy. Don’t forget to choose the correct name for the app and profitable keywords. App description also has to be written correctly and checked out. Moreover, you can get the app icon by the A/B testing. The SplitMetrics Company presents all the required services and makes everything possible to high up the conversion rate and improve the organic traffic. The organization presents the full-fledged transparency of all the processes, brings results that really matter, pleases with the inspiring progress, and prioritizes a client-oriented approach.
