ROI Secrets To Make The Most Out Of Trade Shows

With the receding pandemic, trade shows are back with a bang. But as you book a stall in an event, ensure you have a plan to maximize the potential gains. Although you may be enthusiastic about diving headfirst, having a solid ROI plan helps. Moreover, spending money judiciously is a priority for all companies in the new normal. A strategic approach to your trade show display can help you generate more leads, build stronger relationships, and get better with brand awareness. Fortunately, knowing a few ROI secrets is enough to make the most out of trade show marketing. Let us share these secrets with you.

Get a good start with pre-show prep

A successful trade show participation boils down to good pre-planning. Start by determining your primary goals, whether you want to capture leads, increase your social media following, launch a new product, or create brand awareness. It enables you to make better planning decisions and identify clear metrics to calculate ROI down the line. The pre-planning stage also includes choosing a viable booth location to ensure visibility and get booming foot traffic. It is worth spending a bit more on a good location because it can enhance your ROI eventually. Additionally, you must promote the event on social media with interactive posts to attract the crowds to your booth.

Invest in a compelling display

A compelling display is the real game-changer when it comes to maximizing the ROI of your trade show participation. After all, you require something engaging and unique to catch the eye and set your brand apart from the other participants in the event. You can research the latest design trends for trade show displays and collaborate with experts for their valuable recommendations. Getting creative is the key to making your display stand out. Look for designs that engage the senses with a mix of graphics, videos, sounds, and textures that fit your theme. Also, ensure that the visual elements replicate your brand so that the attendees can connect and recognize your stall instantly. The more engagement you achieve, the higher ROI is possible.

Follow up without delays

Trade show marketing does not end with the event itself, but the real work begins after wrapping up your displays. The speed of following up on the leads you gather here determines the event ROI. Experts recommend reaching the prospect within 48 hours of the interaction because people tend to remember your brand and offerings during this timeframe. The more you delay, the fewer the chances of closing the deals in the long run. Another advantage of a quick follow-up is that you get a head start over competitors who were also present at the trade show.

A trade show presence gives a high ROI only if you take the right approach. Get a good start with planning, win the display game on the event floor, and follow up before your competitors do. These three secrets are enough to maximize the returns on your investment, so follow them when you attend the next one!