Even in today’s digital world, not having business cards is considered impolite. Many people anticipate their arrival. Plus, they’re inexpensive, portable, and simple to distribute. So there’s no excuse for not having them, and trying to network without them is a mistake.
However, in a world where even refrigerators are digital and linked, business cards might feel a little out of date. But what if you could turn your business card into a digital platform with a variety of features?
In this article, we’ll show you how QR codes are going to change the way you think about business cards, and why the combination of these tools can become a powerful new channel to promote your business, gain more subscribers, and get more revenue. Clients.
What exactly is a QR code?
The QR code is one of the most widely used forms of scannable barcodes in the world. These amusing-looking codes may be printed on almost anything and read rapidly by smartphones, acting as scannable buttons—or links—that connect the physical and digital worlds.
QR codes are utilised in a variety of places and formats, including stickers, posters, business cards, and even billboards, according to data.
What Is a QR Code and How Do I Use It?
It’s impossible to overestimate how simple it is to use a QR code. Open the camera app on your smartphone and point it at the QR code. Your phone will then execute whatever the code is programmed to do. That concludes our discussion.
As you can see, scanning the code with a camera or smartphone pulls up whatever information has been set up to do—in this example, our website, Twitter account, and vCard; but it could be any number of different things that we’ll go into later.
The advantages of QR codes on business cards
Business cards are, without a doubt, the easiest way to convey information in face-to-face interactions. You meet someone, and within 5 seconds, they have all the information they need to contact you from within their pocket. That is the power of business cards, and that is why they remain such an important sales and marketing tool.
However, there are several constraints and restrictions on the quantity and type of information that may be put on these tiny billboards. You can’t include all of your properties on your digital business card with a QR code if you’re a real estate agent. It’s also not a good idea to cram your whole product catalogue onto a business card if you’re a salesperson. It’s hard to play a video on your business card if you’re a filmmaker.
Extend the boundaries of space
Business cards are typically 3.5″ x 2″ in size. The space constraints are difficult to overcome. Designers are only given this small piece of paper to work with. Even if you utilise the back, many designers find this constraint scary. A well-designed company can accommodate a given quantity of data. A QR code on business cards, on the other hand, will “remove” the limitations of paper real estate. Set up the QR code to launch your website, and the possibilities are endless! That is why we feel business cards and QR codes were created for each other.
Convert your business cards become online platforms.
Printed marketing materials, such as business cards, can include text information – such as your name and email address – as well as pictures – such as your brand’s logo and social network icons. But that’s all there is to it. As we indicated at the start of this post, QR codes may activate a variety of functions. As a result, a QR code business card may play a video, a music, send a message or an email, or even seek money. With a fast stan, everything.
Boost your odds of receiving follow-ups
Time has never been more valuable than it is now. It’s doubtful that anyone receiving your business card would want to manually write your long email address or website URL into their phone or computer. All you have to do with a QR code is scan it and go. This may provide you an advantage over your competition, increasing your chances of gaining new clients or followers.
Keep track of your leads and Return On Investment
Business cards are essential for obtaining new business and, eventually, enhancing the bottom line, according to marketing professionals. However, the difficulty in measuring the efficiency of printed media has always been a challenge. “Half the money I spend on advertising is squandered; the difficulty is I don’t know which half,” stated John Wanamaker, the founder of what would eventually become Macy’s and a marketing pioneer. QR codes, on the other hand, can be monitored, making it simple to not only identify where certain leads are coming from, but also to evaluate the efficacy of a particular campaign.
Encourages others to take action
There’s nothing like a simple and obvious call to action (or CTA) like “Contact Me,” “Learn More,” “Buy Now,” or “Request More Info” to get people to take action. The best leads will scan a well-designed QR code business card since it will demonstrate what the QR code will perform.