Proxy Servers For Better Social Media Marketing
Social media drives communication today. When you are building up a business, you must make way through the complexities of these platforms to build up a better marketing strategy.
For that, you first need to make sure that you don’t get caught up by the trackers that flag you for using multiple accounts on the same social media platforms. But how? Let’s discuss.
What Is a Proxy Server?
A proxy server is a pathway between users and the servers.
When visiting a website, the trackers – with or mostly without malicious intent – will try to track our IPs down. Proxy servers use different servers to originate or diverge the requests of a user to distract the trackers from accessing the same.
When using a proxy server, your web request goes through the servers of the proxy providers that forward the request to different servers. The intermediary servers with distinct IPs then forward it to the website that you are trying to access. This, theoretically, makes the connection slower, but more secure.
The Problem With Social Media Marketing
You need to build a lot of social media accounts for your marketing purposes, often on a single platform. But the social media houses don’t appreciate this. They try to block your accounts that have originated or are being operated from a single IP.
When you’ve started with multiple campaigns from different accounts, they take a few days to reach their full potential. Even though you can just start campaigning after you’ve opened an account, an account with no social activity isn’t potent for marketing.
You need to build up every account before starting. Social media platforms track your IPs to know that all the posts and interactions are coming from the same source, and they will try banning your accounts.
Your emails from these “duplicate” social media accounts may end up in spam and your internet service provider (ISP) might also block you for this very reason. Using a free proxy helps you sustain social media marketing by solving all these problems. By having a proxy server that changes its IP address constantly from different residential IP addresses, social media platforms will have a hard time tracking you down.
How Proxy Servers Help Social Media Marketing
When trying to manage social media marketing, you need to be careful of the detection procedures that the platforms take to block users from creating multiple accounts. But, when trying to promote your brand, you might have to face consequences and be left with no accessible accounts because you didn’t hide your IP address from them.
As fast as the technologies are pacing, there might be a time when hiding your IPs won’t even be enough. But, for the time being, proxies are your best bet for social media campaigns and data scraping. Data scraping helps you keep track of your competitor campaigns and website, and keeps you updated about the new strategies they are erecting.
Audience Interaction
The basic thing that a brand uses social media for is to engage with its audience. Your audience gets to know the latest offers, events, and products first from social media. In addition, when they grow comfortable with your brand, they start praising your products and leave a positive impression on others.
To sustain the engagements, social media managers make a lot of accounts. Ideally for every other product they have. That leaves us with your problem. IPs. When you are using proxy servers, the request for every post, message, and comment goes through them to be forwarded to different systems with different IP addresses. This makes the social media platforms think that the requests are coming from different locations.
Social Media Campaigns
The next step after you’ve built an audience base is the campaign. Be it paid ads or word of mouth, you need to operate multiple accounts for the same. And not only new dry accounts. You need to have cured accounts that already have audience engagement to build a better campaign strategy.
Email Campaigns
Emails are an integral part of any social media campaign. But the efforts can be futile if your emails end up in the spam folder of your audience. The proxy servers ensure that the email clients don’t mark them as spam when you hide your IP address.
Choosing the Best Proxy Server
Not all proxy servers are ideal for social media marketing. Let’s understand how to choose the most suitable one.
Decide on Your Requirement
While proxy servers help you keep your social media accounts, they can go beyond. In addition to social media operations, decide on what you can do more with proxies for your business and choose the best one. Some providers offer high anonymity. Some offer distraction.
Choose a Trusted Provider
Proxies pose security risks if the service isn’t taken from a reliable seller. Whenever you start looking for a reliable source, many companies start pitching their proxy servers. If you go with the wrong one, your data privacy might be stolen and sold to your competitors. Or worse, they might not even work. Make informed decisions while buying proxy services.
Consider the Pricing
You can’t get what you need for free. Several servers offer a free service and promise to keep up with the expectations. They usually fail. You don’t need to go for the most expensive ones either. Screen the ones that you’ve shortlisted and choose accordingly. And if you can, arrange for a free trial.
The User Interface
While buying a proxy service, be mindful to surf through their platform to understand how it works and if the features you need are present. Free trials make this easy. But, if you aren’t getting one, try to watch online reviews that dive deep into the product.
What Is a Pool of Proxy Servers?
The pool of proxy servers is the database of IPs that you can get access to. Most of the proxy servers offer a pool of IPs that help you minimize the risk of getting detected. Depending on your plan, the pool size might change. You can also try to determine the schedule of IP changes through these pools.
Why Use Dedicated Proxies?
Dedicated proxies are hosted on dedicated servers and aren’t accessible by anyone except yourself. If you have a budget to go for dedicated proxies, they are one of the best alternatives for social media marketing.
Dedicated proxies also let you keep an IP address for a longer time. You can incorporate one single IP for each of your accounts and keep using it without needing to worry about getting banned.
As it’s only natural for someone to use a particular IP for all of their social media activities, dedicated proxy servers are deemed reliable by experts for social media marketing.
The Bottom Line
If you are trying to build your brand up from scratch, social media is quite effective. But, to safeguard yourself from the social media platforms themselves, you need to take the help of proxies. Proxies help you sustain audience engagements, paid ads, and email marketing by hiding your IP addresses from the eyes of those platforms.
