Multi-Location Business Website Development: What You Need to Know
Whether one operates a small business or a large enterprise, the reach extends beyond the local area where the business began. Whether the expansion occurs via acquisitions and mergers or franchises, a multi-location presence is critical to consistent business growth and development. A multi-location business is a big project that demands meticulous planning and execution so potential customers and clients can easily find and connect. An attractive and functional website is pivotal in the plan and execution of a multi-location business. Hiring a multi-location website builder is the real deal maker in such big projects. This article highlights the basics of multi-location business website development from templates and customization to setup.
Blending Branding and Reputation
Multi-Location Branches Versus Franchises
Multi-location businesses have a distinct marketing approach than franchises. Their branding approach is similar. The website design for multiple-location business branches is different for each of them. However, for franchises, it is one brand’s appearance and feel.
Customization
Visitors feel more welcomed and engaged when a specific location web page is tailor-made for them. It is done with a personal note from the local executive office team, community events, and local landmark images. Multi-location businesses endorse their brand reputation and still render a local feel. A professional multi-location website builder masters the art of maintaining the brand and giving a personalized feel.
A Scalable Set Up Structure
The Website Set Up
Depending on the information and data that differs from one location to another, professional builders incorporate multiple website structure approaches in multi-location business websites.
1st Option
The simple approach is to possess minimal location-specific data or information. For instance, include the small pop-up box with contact info, services, and address. It enables click-to-call services on mobile website pages.
2nd Option
The approach includes an independent landing page within the multi-location business websites and aligns with the rest of the company info on the same page. Visitors find all the decision-making data or information without moving to other website pages, increasing conversion rates.
Being Found Easily
Domains or URLs
They are critical for multi-location business websites. Using auto redirects from old domains is favorable for finding the website. Structuring the URLs takes place in two ways:
- Giving every location a unique domain
- Linking every URL to the root/main domain
Utilizing SEO
A professional multi-location website builder ensures the design of the navigation by utilizing SEO tools and techniques for easy indexing of every geographical location. In addition, it aids visitors and leading search engines in finding landing pages.
Scalability Design
A skilled and experienced web builder/designer designs a solid and well-defined hosting site and offers high design scalability. In addition, the web builder leverages the benefits of SEO listing tools and social media channels to boost and enhance local SEO. It helps to expand the online reach and gain more customers and clients.
Analytics
Analytics and heat maps evaluate user behavior, website usage, and metrics. It helps the website to evolve into an asset to expand and develop the business.
Location-Specific Data and Info
Overview Page
Multi-location website builders create a relevant overview page by incorporating multiple locations, categorized in geography (State/Region), businesses or services, and verticals.
Location-Specific Content Adaptability
Website builders ensure to accommodate location-specific content on the landing pages and a well-defined CTA (Call to Action). In addition, the landing page can include podcasts, videos, social media content, product specifications, and photos and localize the content.
Content Maintenance and Updates
Keeping the Content Up-to-Date
The dynamic nature of multiple locations demands up-to-date information about every area. Sometimes, there are unique variables between locations of the same company. For example, offering promotions, offerings, time zones, local messaging, notices, timings, services, and staff.
Logistics
Multi-location websites feature a structure with a central agency to maintain every minute component of the websites, like SEO rankings, branding, and local news. It also includes back-end maintenance and overarching changes and updates across the website. Multi-location business website builders customize the website so that there is effective update processing of local info.
Conclusion
To gain new customers/clients and retain the present, businesses should cater to an extensive range of locations with easy-to-navigate and professional multi-location websites. Hiring a skilled multi-location website builder is ideal because the expert leverages the benefits of digital marketing techniques and tools for consistent growth and scalability.
