Magento is more than a name; it’s the basis of eCommerce business for most entrepreneurs. The tech platform comprises 0.9% of all the online stores present on the internet.
However, like other tech platforms ruling the internet, Magento was updated to a newer, better Magento 2. The latest update over the Magento platform was initially greeted with skepticism. However, things have changed over time. The maturity and increasing use of Magento development services have resulted in an explosion in users.
But is Magento 2 a revolution? Or was it just a minor revision to the leading eCommerce platform? Let’s find out as we learn more about the platform in the following sections of the blog.
Magento 2: The Rise Of A Potent Platform
The Magento platform has been greatly enhanced and optimized in Magento 2. For instance, because Magento extension development has become simpler, seamless integration is now normal for shipping providers like DHL and FedEx, among other payment gateways like Braintree and PayPal.
In general, Magento corporate developers are drawn to its better toolchain, while end users are becoming more enamored with it thanks to its impressive speed.
At the time of its launch, Magento 2 was released in two different editions, namely:
- Magento 2 Community Edition (currently Magento Open Source).
- Magento 2 Enterprise Edition (currently Magento Commerce)
Interestingly, both versions of Magento 2 are unique and have different approaches towards operations. Both platforms cater to clients in different ways. Keeping the same in mind, continue reading the blog to discover more about these platforms.
Magento Open Source (Formerly Magento 2 Community Edition)
As the name suggests, Magento ‘Open Source’ is a free download and use platform. As with its earlier versions, the platform includes all of the features of the free version, along with other options in the premium edition, Magento Commerce.
Core Features Of The Magento Open Source Platform
The improved architecture offered by Magento 2 enables Magento eCommerce developers to construct the appropriate product, including any customizations your particular business may need.
The new architecture is also more flexible, convenient, scalable, and powerful. It was developed to address the issues that developers faced while using the previous Magento 1.
Open Source and Highly Customizable
The latest version of Magento enjoys all the typical benefits of being open source, like security, high quality, affordability, and flexibility. Additionally, the unique tools and options available at professional Magento 2 development services allow you to establish your business in no time.
Such professionals also help alter or expand Magento to meet its requirements. This allows you to be independent in terms of design and not be at the mercy of Magento, Inc., regarding whether or how to integrate a desired feature.
Great Speed and Full-page Caching
Thanks to various improvements made over its predecessor, Magento 2 delivers up to 10x better results than Magento 1. With Magento 2, websites may employ full-page caching (FPC) to rapidly show all relevant categories, CMS pages, and items.
As a result, FPC lessens server load and response time. Magento 2 supports Varnish as an FPC back-end and its built-in FPC for even greater speed.
Every online store needs payment options; running a business without them is impossible. Keeping the same in mind, Magento 2 includes specific gateways—like PayPal—while offering others through extensions.
No matter how you get there, developing a Magento eCommerce site is incredibly simple when using easy and secure third-party payment gateways.
Magento Commerce (Formerly Magento 2 Enterprise Edition)
Next, we have Magento Commerce. As the name suggests, this platform is dedicated to large store owners and eCommerce merchants contributing to the top 10% of the market.
Let’s look at the platform’s core features in this section.
Core Features Of The Magento Commerce Platform
The visual merchandiser is among the most reliable features of the Magento Commerce platform. It allows users to drag and drop web content, allowing merchandising managers to create personalized product displays in preview mode and make revisions before implementing such changes on the live site.
What’s more? The platform allows slick navigation through categories and goods to its users. Visual Merchandiser has made Magento eCommerce website construction simpler thanks to such features.
Advanced Search Options With Elasticsearch
Elasticsearch’s speedy and sophisticated searches of the goods in the catalog are another advantageous aspect of Magento Commerce. With this, your consumers will receive exactly what they seek, increasing the likelihood of converting.
Customers are not inconvenienced since it offers search results based on the most recent index until the next complete reindexing cycle. This way, it helps you boost the rate of your operations effortlessly.
Every eCommerce store has valuable consumers for whom they provide privileged shopping opportunities. However, this effort was mostly limited to business owners initially. No platform would provide unique features to add to your customer service.
However, things are different with Magento Commerce. Some fundamental components of private sales are best offers, consumer behavior, and rapid purchasing. Another outstanding feature of the platform is the easy configuration that makes private sales easier.
Automated Rules With Customer Segmentation & Attribute Management
Customer segmentation is another unique attribute of Magento 2. Customer segments for Magento Commerce are explicitly established for customers, customer addresses, shopping carts, items, and sales.
Incorporating web developers into your team streamlines the process of integrating new client attributes. This, in turn, facilitates their seamless integration into your sales and marketing workflows while also contributing to improved personalization. This collaborative effort significantly simplifies your operational tasks.
Elevating eCommerce with Branding
In the realm of eCommerce, the question of Magento 2 being a revolution or revision is a pressing one. However, when we examine “What’s Next for eCommerce,” it becomes evident that the collaboration between businesses and branding agency Melbourne is reshaping the online retail landscape. These agencies, known for their innovative design and strategic branding expertise, are integral in helping eCommerce businesses leverage Magento 2 to not only evolve but also revolutionize their digital presence.
Just as bustling market demands businesses to stand out, these branding agencies play a pivotal role in shaping memorable and unique online experiences, ultimately defining the future of eCommerce in this dynamic city and beyond.
Magento Commerce: On the Rise for a Reason
Magento 2 is an excellent option for every individual in the eCommerce industry. The platform is a complete package of features and functionality that add to your business in several ways. Looking at the unique approach, it’s evident that Magento 2 is on the rise for a reason.