5 Instagram Marketing Tips for Business That You Can’t Ignore

With over 1 billion monthly active users, Instagram is the second most widely used social platform. It offers a plethora of advertising, targeting options, and opportunities, so it comes as no surprise that more than 75% of brands in the States use Instagram marketing to boost their business.

With that many eyeballs on the platform, you can’t afford to ignore it. The question is how can you best use it to your advantage? We are offering some tips that will help you strengthen your Instagram marketing strategy and take your company to the next level.

1. Create Quality Content

Because Instagram is a visual platform and people go to it to see attractive photos and videos, it is very important to make an effort and create content that stands out. The good news is the user-friendly format of the platform allows you to create good-quality posts quickly and easily.

However, be sure the content you’re sharing is not just about your offering. This will help your profile feel less promotional and attract a wider audience. Finally, you should strive to create a consistent brand look throughout your profile. An aesthetically pleasing profile with a consistent look is more likely to compel people to follow your brand but also make them feel more connected to your brand.

2. Increase Your Reach

Your Instagram marketing strategy is all about increasing your reach and boosting brand awareness. If your posts aren’t getting likes, comments, and shares, you should rethink your strategy.

Engagement is a crucial element when it comes to creating reach. Starting conversations with your followers by asking them questions, responding to comments, and being an active part of the platform’s community will make your brand feel more authentic. 

Consider also using an Instagram growth tool, but be sure to do some research before making a final decision. For instance, Kicksta claims to be one of the most powerful options on the market and says it doesn’t use spam, bots, or fake followers, but some users still got banned from the platform. Look for a service with a reliable growth strategy that will help you grow your following and boost engagement rates using 100% organic methods. 

3. Work With Influencers

Social media influencers are thought leaders who have hundreds or thousands of followers and who can promote your products or services to their audience. By partnering up with them, the trust that their audience has in them will translate to trust in your brand. Your brand will be exposed to your influencers’ audience, which means that they’ll help raise brand awareness, increase your follower count, and generate quality content that converts. 

However, like any other business partnership, the partnership between influencers and brands should be carefully considered. Be sure to do thorough research to find the right influencer for your business, evaluate whether they are a good fit, inquire how much they charge and what you will get for your money.

4. Take Advantage of Stories, Reels, and IGTV

About 58% of Instagram users say they have become more interested in a product or brand after seeing it in Stories. Stories are an IG feature that combines images and videos that disappears after only 24 hours. They can help make your brand seem more authentic and approachable but can also have a positive on your reach and engagement. 

Instagram reels are another great feature through which users can upload 15- or 30-second clips. Similar to TikTok, Reels offers advanced video processing and editing tools. Reels appear in the Reels tab and the Explore tab, but you can also share them in your story, feed, or directly with another user. Your Reels will also appear in searches for the hashtag or song you used.

IGTV provides a new way for brands to connect with existing and new audiences. Unlike Stories, with IGTV brands can create longer, permanent videos which opens up lots of opportunities for brands to build deeper connections with potential customers.

5. Run Contests and Giveaways

Hosting contests and giveaways is a great way to enable your audience to engage with your brand, improve brand awareness, and attract new visitors to your page. A giveaway allows you to offer something for free in exchange for likes, comments, shares, following, or another pre-determined requirement.

In order for your giveaway to be successful, take time to plan out the process, set up the rules, choose the prize, monitor the contest, and ensure everything is done properly. Finally, ensure that the winner is chosen fairly and share the results on other social media platforms. 

Conclusion

Instagram offers lots of features and marketing options to brands. By using the simple yet effective marketing strategies outlined in this article, your brand will be able to climb the ladder of success faster.