Instacruze: 6 Reels Idea to Kickstart Your Restaurant Business

Social media has become a massive platform for businesses to connect with anyone worldwide. Especially if your business needs to gain customers using attractive visuals, it would be wise to utilize Instagram. Particularly for companies that come under

Food
Fashion
Makeup
Travel
Animation
Gaming etc.

On Instagram, the visuals can be in the form of videos, stories, reels, photos, etc. It is said that most users on Instagram show interest in a business only after seeing a colorful photo post. Therefore, as a business owner, it is essential to plan your strategy to get more post impressions. For example, you can also effortlessly to enhance your marketing strategy. But how can this platform benefit a restaurant business?

In the below article, you will get to know how to use Instagram’s most trending feature, “Instagram Reels,” to succeed in your restaurant business.

A Brief Introduction to Instagram Reels

Which feature do you use the most on Instagram? Duh! The answer is very obvious. Instagram reels. This feature is a recent addition to the platform. It had an unexpected popularity gain since its launch in 2020. Whether you use it for leisure or passion, Instagram reels are the best way to increase your followers count. Instagram reels are vertical videos that you can record for up to 90 seconds. It comes with various features, such as

Adding multiple videos.
Collage of photos and videos.
Adding captions, filters, and stickers.
Tag people.
Geo-tagging.
Trending song library etc.

Unlike stories, reels don’t disappear after 24 hours. It will be available on your page until you decide to delete it.

Why Should a Restaurant Business Utilize Instagram?

The answer is straightforward. Instagram is in our daily lives and will be in our future too. Its rapid growth with its flying colors attracted billions of users to explore the platform. In addition to that, it also brings excellent revenue and sales. So why not?

The following are some main reasons you should consider marketing your restaurant business on Instagram. If you are a restaurant owner, you can leverage Instagram for the reasons beneath.

Create awareness.
Generate revenue and leads.
Increase reputation.
Attract customers from all over the world.
Post attractive food pictures, videos, and much more.

Also, anyone can advertise on Instagram. It is not limited or restricted to any users. With so many advantages, it is best if you take advantage of the opportunity to advertise your restaurant on Instagram.

Top 6 Reels Ideas to Set Off Your Restaurant Journey on Instagram

Reels are a quick way to reach your customers and engage with them. With more than billions of users, Reels are an effortless way to grow your brand. The below mentioned are a few ways to enhance your restaurant marketing on Instagram by utilizing Reels. You can also choose to use Instacruze to make your Instagram growth more fruitful.

1. Timelapse Videos

Users on Instagram prefer short videos to regular long ones. For example, as a restaurant owner, you can make time-lapse reel videos of a popular dish from your menu. These videos are also elementary to shoot. Nowadays, mobile devices come with a default time-lapse option. If it is not available on your device, we got you.

Record a video as usual and increase its speed using external apps. First, set your camera, lighting, etc., to give your videos a professional touch. Then, record the cooking process and add features like music and stickers accordingly.

2. Give a Tour

How to provoke a customer’s interest in your restaurant? Give a sneak peek video of your restaurant’s working! Most customers visit a restaurant after researching how it looks or if it is neat and impressive. Hence posting a good reel of your restaurant’s ambiance can help increase a customer’s zest. Also, you can

Introduce your team.
Post-behind-the-scenes videos.
Funny movement videos.
Boomerangs of your best sellers.
Review videos etc.

3. Post Regular Updates

If you want a customer to revisit again and again, you have to provide them with exciting news routinely. Posting regularly about

New launches.
Promote combos and special festival offers.
Preview of new menu items.
Buy one get one offer.
Discounts for referrals.
A suggestion of your favorite pairing dishes etc. will help your customers be updated about your restaurant.

Also, consistent and quality content can trigger a customer’s interest in your restaurant.

4. Interact With Your Customers

Interacting with your customers will prove that you care about them and their opinions. It eventually enhances a customer’s trust and expectations. You can reply to them either in the comments or in DMs. It helps a restaurant get customer viewpoints, feedback, etc.

For example, if a customer feels that the seating arrangements are too close and wants modifications in that area. You can make those suggested changes if you think they are genuine. It mutually benefits you and your customers to enjoy the restaurant space. Hence post reels and never forget to interact with your customers.

5. Post-Timely Trends

As a restaurant owner, it is vital to be updated with new trends. Posting reels under trending sounds or hashtags will help you with your brand’s reach. Furthermore, you can opt for Instacruze to enhance your reach to the next level. A business’s findability can also be increased with timely and relatable posts. Use trending songs from the library and popular hashtags on your videos to stand out.

6. Post Before and After Videos

It will be amusing and exciting to post before and after videos. You have to record two videos to make this type of video. One is before the final results, and another is after that. Minute editing and background music between the two videos will make them more appealing. The videos can include the following.

You can post a Before-after video of plating a dish.
Preparation of your bestseller item.
Unboxing videos.

Apart from before and after videos, you can post cooking tutorial videos, tips, and tricks for cooking tasty dishes, delivery process videos, etc.

Wrapping Up

Instagram is the perfect destination to grow your restaurant business. Starting from engagement, recognition, sales, reputation, and much more can be enhanced using this platform. You can also utilize Instagram for its features other than reels like Instagram Stories, Instagram paid ads, and Instagram feed posts to shine and excel in your industry. Also, Instagram’s algorithm has advanced in such a way that your videos will be displayed to your ideal customers. Hence make use of these exciting features and attain your goals at full speed.

Which reel idea best suits your marketing strategy? Please share with us in the comment section below.