How to use Instagram to drive traffic to your website

Instagram is one of the best platforms to use if you want to grow your website. There typically is no other way unless you have great SEO expertise. To know how to use Instagram to drive traffic to your website, all you need to do is optimize your bio links. Your posts play a very important role too. Aside, you also need to keep an eye on your operational hashtags. The concept here seems a bit professional. But in the end, this is going to make your website crawl up on Google’s index.

What makes Instagram a better suit for business? 

Its ability to link via hashtags. You don’t need to search for a particular business. If you are on a search for better gloves or golf kits, a random search will do it. 

How? You can directly search for the best golf kits, pick a result and search on the hashtags. 

Every hashtag can directly link you to a collection of posts. It can also link directly to the business count that uploaded the original post. 

The description of the post always contains keywords, one-word tags. Those are used to link through photos, videos when a user searches using the same keyword. When one such word is used, the platform will link all those posts with that keyword and show it to the user.  

This is the simplest way to use Instagram to improve your business. It works wonders if you have your own business and a website to showcase it. 

However, this is just a small trick to get your business running. You can use Instagram in a whole lot of new ways to promote your business. 

Wondering How to use Instagram to drive traffic to your website? One efficient trick is to put your website’s URL into the Instagram account’s bio link. 

If you are confused, here is how to do it right. 

1. Understand your business and its target. 

Firstly, Instagram only provides a single link option for you to use. So, put your website’s main URL into that space. The main URL is the link to your actual website with nothing after .com. 

A very strange reason to do it is to direct your users to your actual site. This will get their idea into your main business and finally, you will have your goal reached. 

Secondly, you need to get your business goals right. What is your current goal? Why are you wasting time on Instagram instead of building your site better? 

These will help you determine what steps to focus on and which ones to leave behind. Increasing your site views is very important. Getting to know your user’s choices is very very important. 

How can you focus on increasing view count to your website?

A clear way to mark those things is to track site views. You can easily do that both on your website as well as on Instagram. Since you can track website view count as well as Instagram page views. 

This is How to use Instagram to drive traffic to your website. And it falls on the easy side by just understanding your user’s clicks. 

Aside, Instagram also offers view counts as a primary setting by default. You just need to turn on your insights and promotions as well. 

Video uploads are now ranked using views. That’s one way to use videos to see which kind of products/content your users are more attracted to. 

Bottom line, the main website link in your account’s bio is your best solution to go for. This will give users a direct idea of your business after they have reached you via a hashtag. 

2. Convert your bio posts to product links

A very natural way to drive your traffic to the right place is using links. But the links will not direct your users or traffic to the main site. 

It will direct it to the main content that the user is looking for. 

And how do you accomplish that? 

Instagram posts with actual links will do it just fine. But a better way to accomplish this insane feat is to use TapBioLinktool. 

It offers you to make your account using the same credential as your business account. And then use it to convert your upload to actual clickable site links that are actually on your website. 

How TapBioLink works

TapBioLink is a Link in Bio tool and it works in a very simple way. 

When you upload a post to your Instagram business account, the post is either a video or a photo. When it is clicked, nothing appears other than the content itself. 

While using TapBioLink, the whole content becomes a direct single page tab link. And when clicked, it will take you to a YouTube video or an Amazon product page.  

Thus, your business account will now become a serious product landing page. It will be visible to the normal users as a portfolio. But underneath, the link will be active. This is one hell of a trick on How to use Instagram to drive traffic to your website. 

Another reason to use tapbiolink is because of its time-saving direct interaction. 

You don’t want your users to waste time searching for the link in the actual post. You want to reach your content as fast as possible, in a single click. That’s exactly what Tapbiolink does. 

3. Your Bio Posts, description, and their Optimization

You can never ignore SEO. Since every link will always link to Google at some point. And that’s where people search for products and content the most. 

The rule of thumb to a lot of users is SEO. 

It is old school, but SEO never fails. You can use single-word keywords, single-word hashtags, ranked keywords in your bio description. This works for a long time and most importantly, on the organic side. 

You can optimize your posts and do the same thing with them. 

Use certain long-tail keywords(long phrases) on your bio with prefix=”@”. This works like anything. 

Looking at How to use Instagram to drive traffic to your website? Well, now you are on the right track.