If you’re a brand just starting or looking to expand, you might consider marketing to college students. When marketing is done early, a college student can become a loyal customer for years. However, many businesses don’t always have the best marketing approach. This article discusses 5 ways a brand can target college students with their marketing strategies.
5 Ways to Target College Students with Marketing
1. Use free trials to generate interest
One of the easiest ways to attract a college student’s attention is by offering free trials. Many college students are on a tight budget, and that is why they would appreciate free stuff when they get the opportunity. By hosting a sample period, students are more likely to try out your product, and if it’s good, they might want to return, which can be good in the long run. You can also offer regular customers samples from time to time to encourage more sales and reward them for their patronage.
2. Organise an Event
3. Targeted Discounts
Everyone likes to feel special, and this can be easy to achieve with targeted ads. For example, you could run an advert that offers students from a particular college a discount for goods you supply. To encourage students, you might want to attach some level of urgency by making the discount period last for a specific period. Details such as “student id required” can also be beneficial when included in the advertising.
4. Write a copy that relates to students
College students these days come up with more words than you might imagine. The way they talk and chat with each other might even be difficult to learn for you. So if you’re struggling with writing a description for an ad, you might want to use the best essay help you can find on the internet because of their speed and quality of work. A clever little copy here and there might generate enough interest in college students, especially when they notice the steps you’re taking to match their interests.
5. Have a social media presence
With the advancements of the internet, social media has become popular, especially among college students. In addition, social ads can expose your brand to numerous potential customers, so you might want to consider investing in them. Even if your marketing budget isn’t that big, you might still want to consider liking posts related to your products, encouraging customers to add hashtags relating to your brand for an easy repost, and also learning to create content, so your target audience is encouraged to stay on your page and find out more about your brand.
6. Coupons are still effective
Coupons might seem old school, but they can be quite effective. You might want to consider hosting events on a college campus and sharing coupons with those that attend. Another option might involve working with other businesses such as DoorDash, which often interact with students a lot, to carry your coupons along when making deliveries. A coupon can be stuck behind a fridge or on a wall, and as a result, the coupon is less likely to get forgotten through hundreds of emails or social media feeds.
A well-planned targeted marketing strategy can see you retain customers for years. College students can be the most supportive customer base to have, and in the long run, can prove to be financially beneficial to a business. By following the tips provided in this article, you might see a significant improvement in your marketing campaign.
Barbara Fielder is a freelance writer who focuses on improving students’ campus lives. She regularly uses social media to interact with students and find out their challenges. In her spare time, Barbara also volunteers in the local animal shelter.