How to Pick the Right Sales Enablement Software for Your Business
With technology overtaking the key aspects of businesses all around the world, it is no wonder that the process of closing sales deals has also received a hit from scientific advancement.
In the battle against a brutal, competitive environment, your sales team can now take advantage of the countless benefits of sales enablement programs. These are the strategies that provide your sales reps with everything they need to close successful trade deals. Thus, it is not shocking how many sales enablement softwares and platforms have surfaced over the last decade. Making an informed decision can be overwhelming. Among this plethora of choices available, how can you decide which software would be the most suitable for your business?
With our comprehensive guide in this article, the choice of software becomes simple. All you have to do is follow us along this journey and you can make the decision easy for yourself.
Prioritize Your Goals
The first and foremost step you need to take is to prioritize the company’s objectives as clearly as possible. Think about your current product strategy. What is it that you need to work on? Which aspect of your sales needs the right amount of push? What are the business problems that you are looking to solve? Once you know what you want to achieve, you can put forward a list of requirements that the sales enablement tool must fulfill in order to pass your screening process.
Content Management
Perhaps the most important aspect of a sales deal is the provision of the right content at the right time. If your sales team is sending the same content to every buyer, the chances of them succeeding are slim to none.
For that purpose, you need to ensure that the software you are choosing incorporates a good content management system, free of any clunky organizational issues. This software should bridge a connection between the content from the marketing department so that it is readily available to the sales team. This can be achieved by the creation of a centralized hub of data with the capability of creating personalized content on the runtime. Studies have shown that as much as 75% of the customers respond well to a brand that provides them with their specific content.
Integration
A good sales enablement software comes with a wide variety of integration possibilities. The customers’, marketers’, and sellers’ platforms should be the same, providing the same content to all the parties with ease of sharing and searching. This also means that the security feature of the software needs to be top-notch in order to prevent any possible leakage of information.
Having a flexible environment with fine sharing capabilities can become the defining factor of your sales program’s improvement journey. Examples of such high-level integration can be seen in brands like Seismic with the availability of an excellent mobile-friendly platform, and Content Camel with outstanding browser and cloud integration facilities.
Ease of Use
The learning curve for your sales reps incorporating the software should not be steep. They should be provided with a simple, intuitive tool that they can implement quickly into their system and provide results by generating effective solutions to your problems.
Having a straightforward platform is almost a necessity since you cannot afford to waste a great amount of time training the employees on how to use the new strategies. Some softwares such as Brainshark provide implementation to a much larger scale, and hence have a longer period of time. Compared to that, brands like Content Camel provide a quicker solution with its implementation taking only a few days.
After all, time is money!
If you have come this far, you now have a basic concept regarding the needs of your business and what to look for in sales enablement software. There are many great and viable choices available for you to explore these features and aspects in. However, it cannot be ignored that Content Camel is one that manages to stand out among all of them with its unique environment, especially suited for mid-sized businesses.
As we have mentioned above, this software yields results faster than any other software of similar proportions. If your business demands quick and evident implementation, our suggestion will most certainly be Content Camel.
