If you have taken the time and invested the money in exhibiting in a trade show, you are going to want as many people, interested in your industry, to show up as much as possible. The over goal of a trade show is to gain more exposure for your company’s brand and the way to do that is through a nice, steady flow of people willing to come to the event and to your specific booth. There are effective strategies and marketing tactics that can help you gain more traffic to this event in order to make it a more successful experience for you and your team. Increasing the amount of people to see your brand’s products and services makes it more likely that your company will be well-known, be able to build long-term professional relationships, and hopefully have all that translate into having more sales down the road.
Host a Contest Through Marketing
There are several fun and creative ways you can devise to gather more people to your trade show event. One of the more simplest, yet most effective, ways to do this is by promoting this event by engaging content on the internet. Digital marketing is something that so many people see throughout their everyday lives, which makes it easier to grab people’s attention and gain their involvement. Hosting a contest online can help make people aware of the event going on and give them something to do that helps them to be looking for the event that your company will be exhibiting in. People who engage in your social media or website posts could automatically be entered into contests for fun prizes that gets them excited about attending. You could even market the event by saying that you can also be entered into the contest by showing up to your business’s booth as well. Make sure to make it known when the prizes will be given out – which is most often at the end of the night when the trade show is about to wrap up.
Have an Interactive and Exciting Booth
Once you have gathered people in the door, the goal is to get people to your booth and engage in your products. Interactive trade show displays are eye-catching, informative, and can provide just enough mystery and surprise that entices people to come and learn more. A well-organized space can give your business and products a professional and exciting feel that can make people want to stick around. A major plus to gaining some traffic to your booth is that other trade show attendees may see people gathered around your booth and want to travel over to see what is going on. You can also use social media to present your booth and its exciting features for people to be excited for and potentially see what they might be missing out on.
Personal Invitations to Customers
Strengthening the bond between your existing customers and you is a great way to help ensure long-term business with one another. Trade shows are a great way of seeing what products are new and where your company is heading towards the future. This can give your customers a chance to engage with you and see what else you have to offer them. Everyone wants to feel that they are wanted and a personal invitation to your event can really mean a lot in these business relationships. Make sure to reach out to them and see what you can do to make sure they have an enjoyable time. Getting them and having them engage with you is a sure way that will increase the traffic to your trade show booth. These small, but impactful, steps can mean the difference in five people stopping by your booth, and a hundred people stopping by. Don’t discredit the small and simple things that can really make a big impact on your trade show exhibiting experience.